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4 Ways to Improve Your Email Header and Boost Engagement

Don’t forget about the one that will make your message’s initial impression: The email header.

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7 Steps to Insert HTML into Outlook Emails

Check out how to use HTML in Outlook emails and why you should put in…

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4 Principles Of Psychology To Boost Your Customer Referrals

Word-of-mouth marketing or referral marketing is one of the most trusted forms of advertising so…

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ROI Showdown: SMS Marketing vs. Email Marketing

It isn’t a question of SMS marketing vs. email marketing–it’s a question of what your…

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Do Fewer Links Mean More Clicks?

Does a minimalist aesthetic get the most clicks? Or are more links, in fact, better?

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Positively Good Marketing: REI

Learn what positively good marketing tactics REI uses to convert customers into fans.

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Introducing Pre-Built Engagement Segments in Campaign Monitor

Introducing a scalable and reliable way to calculate engagement, and more importantly, automatically trigger relevant…

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CTOR – the Email Marketing Metric You May Not Know

In this post, we’ll review some essential email marketing metrics including CTOR and what they…

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What to Know About Account-Based Marketing Before You Get Started

If you want to get started with account-based marketing, this guide tells you the key…

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15 Tricks to Build 2019’s Best Marketing Campaign

Creating 2019’s best email marketing campaign is all about incorporating new and old tactics that…

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The Nonprofit’s Guide to Email Automation for Better Fundraising

Here’s how nonprofits can find and retain engaged donors through email automation.

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