Browse by...
Home Resources BROWSE

Blog Post

Announcing a New Addition to the Campaign Monitor Family, Tagga

At Campaign Monitor, our goal has always been to help growing brands solve complex problems in a simple way – to make powerful technology accessible to marketing teams of any size, without armies of analysts or developers. For more than ten years we’ve focused on delivering easy to use email marketing and automation to millions of marketers, and along the way, we are always exploring new opportunities to improve how businesses engage with their customers. That’s why, today, we are extremely excited to announce that we’re bringing Tagga into the Campaign Monitor family. Combining the power of Tagga’s market-leading customer data platform with Campaign Monitor will allow us to seamlessly capture and organize customer behavior across every touchpoint into a unified profile to fuel the advanced segmentation, personalization, and automated engagement that growing brands crave. A new era of B2C marketing automation With Tagga we will be able to give brands unprecedented access to behavioral customer data and empower their teams to automatically engage with consumers in a way that drives swift and massive returns for the business. “Campaign Monitor and Tagga are already driving engagement and revenue for our business, and we’re thrilled about the acquisition.” – Punam Pathak, SVP of Sales & Marketing, Flight Centre Travel Group More detailed customer profiles Combining behavioral data, such as recent browsing activity, social engagement, and purchase history, into a single profile will provide a much deeper understanding of who your customers are, what they care about, and how to send content that keeps them coming back. Rich data for more advanced segmentation With access to significantly more data, brands will be able to completely revamp the way they think about segmenting their audience – going far beyond basic demographics and preferences. This new level of depth will allow marketing teams to tap into rich engagement data and uplevel their targeting techniques to send far more compelling content based on a customer’s recent behavior, the frequency of engagement and other inferred interests. Better personalization and automation Translating customer data into detailed segments will help growing brands create a strategy that is incredibly personalized. This gives marketing teams everything they need to automate the delivery of hyper-targeted messages to drive big-time sales for their company. Comprehensive analytics to prove the impact Understanding how email affects conversions has always been a difficult nut to crack. With a single view into all of that data, brands will finally be able to track how each subscriber converts after they click through the email. Wrap up We’re incredibly excited about this new addition to the Campaign Monitor family. To learn more about Tagga, sign up for updates on our upcoming beta program.

Blog Post

4 Things You Must Do to Successfully Onboard Customers at Scale

In this post, we’ll outline 4 things you must do to develop a SaaS customer…

Blog Post

7 Must-Know Email Personalization Tactics

In this post, we’ll discuss 7 important email personalization tactics and how you can engage…

Blog Post

6 Insanely Effective Tactics to Engage Email Subscribers (#5 Is a Must-Do)

In this content-packed post, we’ll share effective tactics you can begin using today in order…

Blog Post

How Personalization and Automation Can Supercharge Email Conversions

This post will help you shift your email marketing strategy into high gear and discuss…

Blog Post

The Retailer’s Guide to Email Marketing

Learn how retailers can harness the power of email marketing to drive revenue.

Blog Post

Announcing Campaign Monitor for Shopify

With Campaign Monitor for Shopify, you can Increase revenue with targeted and personalized email campaigns.

Blog Post

Keeping up with On’s Quest for Perfect Email Marketing

On is known for its beautiful, well-designed emails, incredible product, and highly targeted email campaigns….

Blog Post

10 Things You Didn’t Know You Could Do Using Campaign Monitor

10 things you might not know you can do using Campaign Monitor so you can…

Blog Post

10 Retail Email Campaigns We Love and How to Create Your Own

We look at 10 excellent examples of retail email campaigns that companies are using to…

Blog Post

Email Marketers Behaving Badly – 6 Habits to Kick to the Curb

To help you kick bad marketing habits to the curb, we’ve outlined six behaviors you…

Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free
Contact Sales
×