Digital marketing terms

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Anchor Text

Anchor text is the clickable text in a hyperlink, often made visible by colored tagging. Most commonly, the text is blue and underlined which can be changed by editing the HTML and CSS of the hyperlink. Anchor text provides users and search engines with relevant contextual information regarding the destination of the link. An example of Anchor text HTML is as follows: <a href=””>Google Anchor Text</a>. “Google Anchor Text” is the visible anchor text.

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