Glossary

Email marketing terms

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Click-Through Rate (CTR)

Click through rate is the measure of how many people clicked on a hyperlink, CTA or image within a particular email. It’s important to note that CTR is a somewhat variable number, which can fluctuate depending on the content of your email as well as many other different factors, but generally, a healthy rate falls in the 15% range. 

Example

If you had a 40% click-through rate, it would mean that for every 10 people who opened your email, four people went on to click a link within that campaign.

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Click to Open Rate (CTOR)
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Conversion
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