Content marketing terms

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Link Baiting

Link baiting is the process of creating content with the sole focus of getting individuals to link to it or share it. The goal of developing link bait is to create as many inbound links to a website as possible. It is important to be very careful with this process; however, as the content must be compelling and of value. If not, it will be considered spammy, which will ultimately lead to Google penalties.

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