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Email Marketing Benchmarks

Email marketing benchmarks are metrics a business or organization uses to gauge the success of their email marketing efforts over time. Often times, organizations study both internal benchmarks and industry-wide benchmarks for performance, and these may change and evolve over time. Common email marketing benchmarks include open rate, click-through rate, conversion rate, bounces, unsubscribes,


A non-profit whose average email click through rate is 22% might decide to take action to increase their CTR because they see a report that says the industry average is 25%.

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