Email marketing terms

Browse by...
Home Resources Glossary

Email Marketing Benchmarks

Email marketing benchmarks are metrics a business or organization uses to gauge the success of their email marketing efforts over time. Often times, organizations study both internal benchmarks and industry-wide benchmarks for performance, and these may change and evolve over time. Common email marketing benchmarks include open rate, click-through rate, conversion rate, bounces, and unsubscribes.


Check out our ultimate free guide for email marketing benchmarks.
See how your business stacks up by industry and by day in this comprehensive benchmarks guide.

See the Email Marketing Benchmarks



A non-profit whose average email click through rate is 22% might decide to take action to increase their CTR because they see a report that says the industry average is 25%.

Previous glossary term
Email Marketing
Next glossary term
Email Marketing Conversion Rate
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free
Contact Sales