Email marketing terms

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Email Click Rate

The email click rate (also known as an email click-through rate) is the percentage of people who click on a link or image within an email. The email click rate may be considered a measure of the immediate response rate of an email, but not the overall success.

Here’s how it’s calculated:

click-through rate equation: clicks divided by sent minus bounced

In Campaign Monitor’s annual benchmarks report, we found an average email click rate to hover around 2.6%

This post was updated in April 2020.

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