Glossary

Email marketing terms

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Email Click Rate

The email click rate (also known as an email click-through rate) is the percentage of people who click on a link or image within an email. The email click rate may be considered a measure of the immediate response rate of an email, but not the overall success. It is often a key metric used to measure the success (or lack of success) of a specific email campaign.

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Email Deliverability
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