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Email Marketing Conversion Rate

Email marketing conversion rate is the percentage of subscribers who complete a goal action. This is an important metric for most marketers, as it is an indicator of return on investment. In many instances, the conversion goal is purchase-related, so it’s important to be able to directly correlate the success of email marketing efforts to a hard number (like the sales associated with the conversion rate.)


Many marketing teams study email marketing conversion rate to calculate the direct ROI of their email marketing efforts. To calculate email conversion rate, divide the number of recipients who took the action you were looking for by the number of emails delivered to recipients. Multiply the result by 100 to express the outcome as a percentage.

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