Email marketing terms

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Drip Campaigns

Drip campaigns are pre-written, on going campaigns that move email subscribers toward a final conversion point. They are often used to provide on-going value to subscribers, while also helping keep the brand top-of-mind. Often times, these emails slowly “drip” helpful information, products or tips over days, weeks or months. 


Mary Marketer starts every new email subscriber on a 10-week automated drip campaign where she shares her best free tips that have helped her make money in 2016. On week 11, she introduces an offer to attend her limited-seat online course for $199. Starting subscribers with the drip campaign rather than making a sales pitch right away makes it more likely that they’ll be interested in her offer.

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