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Email marketing terms

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Email Marketing Software

Email marketing software is service-based software that marketers use for email marketing. This software can be used for a variety of different purposes, from growing a list of email subscribers, to designing and building customized email templates, to creating segmented lists for more targeted, relevant emails to be sent. With a variety of services, resources, and tools, the software allows marketers to do much more than simply send emails.

Example

Campaign Monitor is an example of email marketing software that offers mobile-ready templates, built-in design and spam testing, rich reporting capabilities, and seamless integrations.

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