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Email Marketing Software

Email marketing software is service-based software that marketers use for email marketing. This software can be used for a variety of different purposes, from growing a list of email subscribers, to designing and building customized email templates, to creating segmented lists for more targeted, relevant emails to be sent. With a variety of services, resources, and tools, the software allows marketers to do much more than simply send emails.

With so many different options for email marketing software today, it can be challenging to narrow your options. Before you pick the best email marketing software, you need to understand how the right ESP can meet your business needs. The following list can help you break it down: 

  1. Rich selection of email templates: Your email marketing software provider should have a rich selection of email templates that serve many different email marketing purposes—from newsletters to promotions, announcements, and beyond—that can be quickly and easily customized to fit your branding.
  2. A powerful email builder: In the era of DIY marketing, you need an email builder that’s intuitive and easy to use, with simple drag-and-drop features (so you don’t have to take a training course before you can get started using it).
  3. Mobile-ready for the mobile world: In a world where more than 50% of emails are opened on a mobile device, you can’t afford to work with an email marketing software that doesn’t think with a mobile-first mindset.

Built-in design and spam testing: Before sending out your email campaign, you’ll want to see a preview of how your template, images, and messaging will display in a variety of different inboxes, both on desktops and mobile devices. Look for email marketing software that ensures your emails look great in any email client.

Example

Campaign Monitor is an example of email marketing software that offers mobile-ready templates, built-in design and spam testing, rich reporting capabilities, and seamless integrations.

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