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Email marketing software is service-based software that marketers use for email marketing. This software can be used for a variety of different purposes, from growing a list of email subscribers, to designing and building customized email templates, to creating segmented lists for more targeted, relevant emails to be sent. With a variety of services, resources, and tools, the software allows marketers to do much more than simply send emails.
With so many different options for email marketing software today, it can be challenging to narrow your options. Before you pick the best email marketing software, you need to understand how the right ESP can meet your business needs. The following list can help you break it down:
Built-in design and spam testing: Before sending out your email campaign, you’ll want to see a preview of how your template, images, and messaging will display in a variety of different inboxes, both on desktops and mobile devices. Look for email marketing software that ensures your emails look great in any email client.
Campaign Monitor is an example of email marketing software that offers mobile-ready templates, built-in design and spam testing, rich reporting capabilities, and seamless integrations.
With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.Try it for free