Email marketing terms

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Email Marketing Template

Email marketing template is a pre-made template that gives marketers a starting point for their email. Templates are often referenced when marketers don’t want to start from scratch and build out an email wireframe with custom coding from the ground up. Email marketing templates provide a general framework to start from, while still allowing for vast personalization of color, photos, text sizing, branding, and fonts–often times via simple drag and drop features within an email builder.


There are many email marketing templates that serve a variety of different marketing purposes, such as newsletters, deals, surveys, events, and announcements. Campaign Monitor has a gallery of pre-designed, mobile-optimized email marketing templates that can be customized to fit company branding.

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