Glossary

Marketing automation

Marketing automation is when software automatically sends campaigns to your subscribers based on triggers you set. Automation is an increasingly popular resource in the modern marketing landscape, and with an increasing number of integrations and robust tools, more and more marketing tasks are becoming automated for efficiency. In email, marketing automation is when software automatically sends campaigns to your customers and prospects based on triggers you define.

Marketing automation is when software automatically sends campaigns to your subscribers based on triggers you set. Automation is an increasingly popular resource in the modern marketing landscape, and with an increasing number of integrations and robust tools, more and more marketing tasks are becoming automated for efficiency. In email, marketing automation is when software automatically sends campaigns to your customers and prospects based on triggers you define.

Example

Sephora uses marketing automation to send special offers to customers who reach VIP status at the $200 spend threshold.

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