Glossary

Viral email marketing

Viral email marketing is an approach that strives to get emails shared quickly and between many people. It is often aimed at creating emails that are quickly forwarded and shared on social channels in a word-of-mouth manner. However, there are no surefire tactics for creating a truly viral email.

Viral email marketing is an approach that strives to get emails shared quickly and between many people. It is often aimed at creating emails that are quickly forwarded and shared on social channels in a word-of-mouth manner. However, there are no surefire tactics for creating a truly viral email.

Example

An email with a video of a dog cuddling a kitten has a certain aspect of viral email marketing…because everyone knows someone who they can forward that email to who will stop what they’re doing and say, “Awwww!”

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