With fierce competition online, firms from all industries are scrambling for anything that can give them an edge. This is especially true for blogs. Click-through rates are an essential indicator of your brand’s success.
The key, however, is not only to increase your CTR but to do so organically, and here’s why.
What is an organic CTR?
Your click-through rate refers to the number of times a person who views your email actually clicks on a hyperlink that you included in the message. As you can guess, these rates are significant to the overall success of your blog. After all, you have to drive people to your website if you want to convert them into customers and lifelong brand advocates.
The links that your readers click on can be anything from an image to the link in your CTA. Organic clicks come from customers and leads who are authentically interested in your brand and engaged with your content.
Growing your organic CTR
The key to increasing your organic CTR is to produce exceptional content. The better your content is, the more people will want to click and visit your website. Without exceptional content, no one will be interested in reading more or staying on your blog.
There are plenty of ways to increase your CTR, but here are a few quick tips:
- Keep your copy lean for maximum effect. People reading your newsletters need to see the point quickly and latch onto it.
- Include short snippets of your best or newest blog posts but make subscribers click through to read the rest.
- You should always include social sharing options in your newsletters to increase your reach and thus your organic CTR.
How to measure the success of your click-through rates
To measure the success of your click-through rates, you’ll need to look beyond how many people clicked on your links and also measure specific comparisons.
For instance, comparing your click-through rates and unique click-through rates is vital because it’ll help you see who’s clicking on which links and how often. This is because a unique click-through rate only counts the initial click from a given source, whereas a click-through rate can show multiple clicks from the same source.
You’ll also want to look at what kind of content results in a CTR spike. Do your readers prefer a top ten list? Or maybe they prefer your more personal posts. Your CTR can show you what content your readers prefer and inform the content you create and send, leading to more visitors to your blog down the line.
Does it really matter?
Your CTR matters. These numbers tell you how well your content resonates with your readers. If you see continuously low CTR, you’ll know you aren’t offering valuable, relevant content and you’ll be able to shift your strategy accordingly.
The idea is to use that measurement to manage your content better. That goes both ways, however, as your content drives your organic CTR.
With 3 or more social media sharing links, you can increase your organic CTR by up to 55%.
All of your emails should be heavily personalized and targeted, and clutter should be kept to an absolute minimum.
The absolute most crucial thing to do when designing your newsletters is to step back and think about what you want your readers to do.
Then build your email around that goal.
Now that you’ve been apprised of the importance of organic CTAs and how to increase them, you’re ready to start putting this knowledge into action. Learn more about what a good click-through rate is and what you should be doing to achieve it with Campaign Monitor.