Email remains one of the most diverse and versatile marketing avenues available today. It can be used by companies of all sizes and in all industries in some very unique ways.
The benefit of this is that there is room to be creative. Still, many people prefer to know the most time-tested and results-based tactics out there.
There are some tactics that are simply more effective than others, as they take advantage of the structure of email platforms and address readers in a way that is conducive to results.
Read on to learn some of the most effective tactics, why they work, and how to measure their efficiency.
What are the most effective email marketing tactics?
When considering the most effective email marketing tactics, users must think of what “effective” means. In the case of marketing, effective marketing could be referred to as anything that generates revenue or contributes to the process.
In general, email marketing fits this description perfectly. It generates a staggering 4400% ROI. When marketers invest in a promotional avenue, they want to make sure it can grow their investment.
Email marketing can generate $44 for every $1 spent.
So what are the most effective tactics? Rather than delving into the formats and templates that seem to be more successful than others, let’s target three specific email tactics that transcend these parameters:
- Incentives: Giving your subscribers something to gain is a great way to make your email marketing more effective.
- Personalization: Personal emails stand out, and they’re more effective at generating revenue. Over 75% of all revenue from email marketing comes from personalized campaigns.
- Automation: Streamlining email creation isn’t just a way to save time; it’s a way to find what works and replicate it for continued returns. Automated emails generate 320% more revenue than non-automated emails.
Source: Campaign Monitor
With a focus on these three tactics, measuring results is much easier. Your email platform may have functions to help you see the open rates and engagement stats for emails that utilize these tactics.
Using the proper platform, you can track the success of incentive-based campaigns versus those without incentives. You can also track personalized emails versus non-personalized, and automated versus non-automated.
The benefit of this tracking is that it helps you understand how effective your tactics are, allowing you to tweak them and make changes based off data-driven insights.
Does having the right email marketing tactic really matter?
Some people may assume that, as long as they’re getting some type of result from their email marketing, there is no reason to change things up. However, having the most effective tactics means a more significant return.
This could be the difference between getting a 75% response rate and a 10% response rate.
For nearly any email marketing strategy, there is always room for improvement, and implementing the best tactics into your strategy can help it go further.
Even if your emails are beautifully crafted and brimming with excellent content, using the right tactics can be a great way to improve your email list, allowing you to see which subscribers are ready to engage and which ones may not be interested at all.
Wrap up
Email marketing is still one of the most popular solutions out there for traffic and lead generation. It’s also useful for generating revenue if you apply the right tactics, which include:
- Giving your subscribers incentives
- Personalizing your emails and campaigns
- Automating as much of the process as possible
Good tactics help enhance the efficiency of well-written emails full of great information and can be a marketer’s top choice for showing returns on their marketing efforts.
With the amount of potential email marketing offers, it is wise to learn the best tactics and the rules for creating great emails your subscribers will love.