Email proves to work best among all other digital marketing channels, so why use anything else? Because you could be missing out.
Social media marketing—especially on Instagram and Facebook—can play a significant role in your overall marketing strategy and success rate.
Interacting with your audience is an excellent way to move your digital marketing strategy along, but what sorts of marketing work the best? Is it posting? Special offers? Informative articles?
The answer? All of the above.
What is Facebook marketing?
Facebook marketing is just what it sounds like: marketing your brand on Facebook. Social media plays a big part in most people’s lives.
Thirty percent of all time spent online is spent on social media, with Facebook users spending, on average, 35 minutes a day on the site.
This is great for brand marketing teams because 39% of those who use Facebook regularly say that they follow Facebook business pages in hopes of receiving special offers.
Source: Pew Research Center
Facebook marketing can be done in a variety of different ways, including:
- Targeted ads
- Business branded groups
- Facebook jobs
- Facebook marketplace
Which method you choose ultimately depends on your audience. Most brands will stick to targeted ads, combined with consistent posting to increase overall engagement.
How to measure the success of your Facebook marketing
When it comes to measuring the success of your Facebook marketing efforts, there are two different options that Facebook offers page admins: Facebook insights and Facebook analytics.
Monitoring your brand’s page insights is a good way of knowing if your marketing efforts are working or not. Page insights allow marketing teams to find out which posts your audience is interacting with most. Marketers can monitor a variety of metrics, including:
- Actions taken by viewers
- Views, and more
Facebook analytics allows marketing teams to see just how people are not only interacting with their brand, but how they’re learning about them and how they’re becoming customers.
This feature helps marketing teams to analyze and monitor a variety of data and other features such as
- Retention over time
- The lifetime value of your customers
- User demographics and more
Does Facebook marketing really matter?
With so many people using Facebook daily around the world, it just makes sense to take advantage of Facebook marketing.
Even though other social media sites are continuing to grow in popularity, people still widely use Facebook because of its simplicity and how familiar they’ve become with the platform (not to mention its global popularity).
You want to meet your audience where they spend most of their time. In other words, use Facebook to answer customer questions and support issues. Facebook gives users the chance to have their comments and concerns heard.
By replying directly on Facebook, you can create a sense of trust and a simpler user experience, which is vital to your online reputation.
Better yet, once you’ve established that connection with consumers, they’ll be more likely to get more involved in your brand, make purchases, and even sign up for your email list for more exclusive content and specials.
Since social media is so effective, you may wonder if email marketing still works. The simple answer to that is yes. And, in our article on the subject, we’ll go into more detail on why.