On is a Swiss running shoe company that delivers gravity-defying footwear. On shoes are sported by runners around the globe and have developed a true fan following. They’ve done an outstanding job of building a great product and a tight-knit community, using Campaign Monitor to supercharge both of them.
Last year, On sent a thoughtful and impactful “Thank you” campaign to their audience, and it caught our attention. We recently featured On’s Thank You Campaign in our Top 100 Gallery, where we showcase our customers’ best email campaigns.
Let’s see why this On email made it past the finish line:
- Multi-purpose campaign: On maximized their campaign real estate by offering three complementary pieces of content. They are a customer-first company and made that the primary focus with their “Thank You” messaging. However, they didn’t miss an opportunity to showcase their most significant achievements and products. When you’re developing your next campaign, include relevant content that can drive value for your business and subscribers.
- Edge-to-edge design: On delivers elegant email campaigns that match the quality of their footwear. This campaign showcases a modern, edge-to-edge design that looks beautiful in any inbox.
- Seasonal messaging: On took advantage of the December time frame, and delivered a timely and appropriate Thank You campaign. As marketers, we readily associate December as a time to market our products and supercharge sales. But it’s also a perfect time to reflect on the year and thank your customers that have been along for the ride.
Now that you’ve seen how On delivered an effective end-of-year campaign, we’d love to hear from you. How do you get your campaigns to stand out in the inbox?