Are you worried your social media strategy has lost its spark? Do you suffer from switching back and forth between too many open browsers, each displaying a different, yet necessary, social media tool?
The social media blues can happen to any marketer. Thankfully, there are several top-notch social media management tools that will resolve many of your woes. These tools go beyond scheduling your tweets– they can help you collaborate with others, analyze what’s working, and seamlessly integrate with other marketing initiatives.
The social media tools presented in this post can help you:
- Organize your tasks
- Make collaboration a cinch
- Consolidate your various social profiles into one cohesive view
- Make social media marketing so easy that it’s fun, rather than a constant pain point.
Let’s review three awesome tools that marketers are using to manage their presence on social media.
1. Manage it all in one place with Hootsuite
If there is one tool you should immediately adopt into your social media marketing strategy, it’s Hootsuite. And why not? After all, you can register and enjoy Hootsuite’s features for free for 30 days.
Here’s what Hootsuite allows marketers to do:
Manage multiple social platforms in one place. Hootsuite is a social media management tool that helps you manage all of your social media platforms in one place. When you log in to Hootsuite for the first time, you can connect your Facebook, Twitter, Pinterest, Instagram, YouTube, Google+, LinkedIn, and WordPress accounts. Then, when you visit your dashboard, you’ll notice your profiles are smoothly integrated into one location.
Increase productivity with robust features. Within Hootsuite, you can create content, schedule posts, respond to mentions, discover content to repost, track messages, monitor hot topics, and more. Essentially, you can do everything you would do on each social profile, but from one location. This helps reduce the amount of time you spend on social media. It also helps you track incoming messages in a more productive way.
Measure the ROI of social media marketing. Hootsuite also has stellar analytics tools. When you measure your social ROI, you can make smarter, data-driven marketing decisions with confidence. As with any excellent analytics tool, Hootsuite also gives you access to unlimited and customizable reporting that you can share and export at will. Hootsuite also goes the extra mile by offering other analytics tools integrations, keeping with the theme of bringing all important marketing information into one handy tool.
Collaborate with your team. You can add different administrators to your account, manage permissions, assign tasks, and have space where everyone on your team can work and communicate together to stay on the same page.
PriceHootsuite has everything from Freemium accounts to large paid Enterprise accounts. The most popular plan comes in at $19/month, followed by a team plan that’s $99/month.
2. Streamline social media messaging with Sprout Social
Sprout Social is another social media management tool that is worth a look. Sprout Social also focuses on making social media management easy by integrating all of your social tools into one location.
If you’re having trouble deciding between Hootsuite and Sprout Social, it may be worth it to know both offer a free trial. That way, you can use both software programs and decide for yourself.
Sprout Social’s approach is slightly different than Hootsuite’s. To get a better idea of how Sprout Social works, let’s discuss some of the top reasons marketers choose the software.
Manage social media messages. One of the best things about Sprout Social is how easy it is to manage your social media messages. Sprout Social offers a single-stream inbox where you can manage all your messages across all platforms from one inbox. Furthermore, you can tag and organize messages to divvy up the workload, filter messages, and mark emails complete. This makes collaboration and managing your social service and online reputation easy.
Schedule posts no matter where you are. Sprout Social helps you schedule and publish posts from anywhere at any time. Hypothetically, you could schedule all your posts for the day, month, or even year in one day (although, that might not be the best idea tactically). Either way, the ability to schedule your posts is strategic, time-saving, and allows several members to peek in to monitor and approve messages as needed.
Analyze with intelligent tools. Sprout Social offers intelligent analytics and reporting tools. With Sprout Social, you can easily view message, profile, and network-level insights, gather data about engagement and create reports with the click of the mouse.
Easy to use platform that saves time. When it comes right down to it, Sprout Social is well-organized, easy to use, and an excellent time-saving collaboration social media management software.
PricePrice varies from $99/month for a Premium account to $249/month for an Enterprise account.
3. Keep your calendar in check with CoSchedule
It’s difficult to talk about the best social media management tools without giving a shout-out to CoSchedule. CoSchedule is a calendar and task management app that works for organizing your blog, content marketing, and social media marketing for all your employees, no matter where they are located.
While CoSchedule is a brilliant social media marketing tool, it will also help you with several other areas of your marketing strategy including content marketing, task management, blog organization, and more.
Drag and drop calendar. One of the best features about CoSchedule’s social media management tool is the drag and drop calendar. With the CoSchedule calendar, you can plan, promote, and execute your entire social strategy in one place. Not to mention, you get a beautiful visual snapshot of all your social messages. This helps you quickly visualize your workload, identify any gaps, and plan your strategy effectively.
Create templates for “perfect social posts.” CoSchedule also helps marketers build the perfect social post and save it as a template that you can use over and over again. You can also schedule several social messages within seconds and set and assign approval-based workflows all while keeping everything organized in one location.
Intelligent sharing with ReQueue. Now, if you haven’t heard of ReQueue from CoSchedule, you’re in for a treat. ReQueue is an additional social automation feature that as soon as you use, you’ll be wondering how you lived without it for so long. Rather than running into the cardinal social media sins of spam, poorly timed campaigns, and duplicate posts, ReQueue uses its intelligence to interact with your entire social schedule and share messages at the most optimal times. With this feature, you really can set it and forget it, allowing ReQueue to do all the hard strategy work for you.
PriceCoSchedule offers a few different pricing options, ranging from $40/month for an Essential account to $2,200/month for the Enterprise account.
With the help of either Hootsuite, Sprout Social, or CoSchedule, you’ll be well on your way to answering your social mentions, curating and scheduling content, automating your messages, gathering important social insights, and more.