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Feel like you’re stuck in a rut with with your email campaigns? Sure, your copy may be solid and CTAs are great, but visually, they just leave something to be desired.

You need something fresh and new — and free. You need high quality images that are going to make your email marketing campaign really stand out.

Finding images to compliment your content doesn’t have to be difficult. In fact, there are so many options available in this arena that we’ve collected 8 of our favorite free sites that can help make your email marketing campaigns even better.

Here are some of our favorites…

Founded by self-taught freelance photographers David Sherry and Allie Lehman, DTTSP sends subscribers each month a folder of 10-12 free, large, high-quality photos, each with a different theme.

For $10/month, you can access the complete photo archives, as well as exclusive collections.

Thanks to Ryan McGuire of Bells Design, this site offers free, downloadable Creative Commons images that he’s captured over time. Unfortunately you can’t search for photos, but a quick browse through reveals a large pool of images, covering a diverse range of subjects.

New photos (completely free of copyright restrictions) are added on a weekly basis.

The free images you’ll find on this site are not original, but rather a curated collection (mostly from Flickr), approved for commercial use—that is, with attribution to the original photographer.

Collections are grouped by subject matter for easy browsing and can be downloaded in a single click. Or, if you don’t have time to spare, the search bar can help narrow down your quest for the perfect image.

This collection of public domain images consists of vectors, photos, and drawings—all of which are free to use without attribution. On the home page, you’ll find a small, curated collection of images and a search bar (with refining options for more targeted results) as well.

Images at Pixabay are 100% free and licensed for use in commercial and non-commercial projects.

Here, you’ll find access to free high-resolution images and illustrations from the site’s owner—Vicktor Hanacek. While the collection isn’t quite as vast as others and you do experience many asks for donations (and ads) on the site, the options here are worth noting.

A premium account is $6 per month and provides access to unpublished photo packs, their complete image archive and monthly collections, which are sent via email.

Hosted on a simple Tumblr account, the images Unsplash offers are breathtakingly beautiful. Subscribers to the free resource receive 10 new photos every 10 days in their inbox—all of which are available for any type of project.

The minimalist layout and large image display showcases these photos in a unique way that makes for an interesting browsing experience.

Launched by Michael Conners in 1996, this stock image gallery offers free images—albeit not public domain—which can be altered and used for creative projects. MorgueFile also offers discounts on iStock credit packs and makes it easy to search images from Getty, Dreamstime, and more all in one place.

Aside from their image inventory, you’ll also find photo op challenges, a community forum, and free courses on photography (so you can sharpen your own skills, too.)

While the selection of free images you’ll find here may not be as curated as others, StockVault has complied a collection 47,000 of high quality, user-submitted and photographer-attributed photos. These images can serve as a great starting point for creative projects.

Donations are strongly encouraged via a “support” button on each individual image page.


Using this endless supply of photos and Canvas’ drag and drop image capabilities, your email campaigns are going to look more amazing than ever before. The only hard part will be deciding which images to use!

Your turn Which sites would you add to this list? What are your go-to sites for free images?

  • Varit C

    I like Pixabay. thanks for sharing.

  • Todd

    Awesome. Thanks for sharing. It’s a constant issue for me for our website and for client blogs. iStock images are too generic and these sites offer a much better look for my articles.

  • Martin Novak

    There is also a new website with free CC images – http://albumarium.com

  • Hal Gatewood

    Another new one:

  • Garret Giesler

    Thanks for sharing! These are some great resources. I’ve used freeimages.com (formerly sxc.hu), with some success, and many stock sites (like istockphoto.com) offer a couple of free images each week as well.

  • Alex

    Thanks, you can also try: http://www.4freephotos.com and http://www.alegriphotos.com for some free stock images

  • Chrissy

    These are awesome! Thanks so much for sharing! I subscribed to a couple of these already but love the options of these..

  • Erik Emanuelli

    Hi Aaron,
    awesome post and useful tips!

    I love to take screenshots and use them for my content.

    Other than this, my favorite places to get free images for my blogs are Stockvault, MorgueFile, Pixabay and Photopin.

    Thanks for sharing your knowledge,
    have a great week!

  • Klaye Morrison

    Great list, here’s another – http://shutteroo.com

  • ceciltoder

    I read your post. I thing your post very well for every people and I have a small website. If you like it, Please go to this site around once.

  • SAikot ahmed

    Nice blog

  • Gaurav

    Nice List, I have started a personal project called http://www.sketchjar.com
    .We upload two hand picked pictures every day and all pictures are
    under creative commons zero license. Do consider including it in your
    list for free images in email marketing campaign

  • ashfaq ahmed

    Actually, the image
    is a very important thing. A picture is worth a thousand
    words, but pictures can also be worth a thousand dollars, if done right. Professionally
    done product photography is incredibly important. When selling online, photographs are
    essentially the product you’re selling and bad product photography can greatly damage
    your sales.

    You will find even more help
    from the link below. http://briandumas.photography/product-photography/

  • baltensperger

    Hi, try our site. We are a young Team of Designers and have create a large free stock photo website. All images are free for personal and commercial use. https://freeimages.red/

  • Clippingpathdesh

    Best price and 100% satisfaction guaranty for high quality clipping path, remove background from image, drop shadow, retouching, image optimization for web use, raster to vector and other Photoshop services

  • Stuart Miles


    Recently I set up http://BusinessImagesFree.com/ . The website is composed of completely free stock pictures all owned by me that anyone may use for whatever purpose they want to with no need of attribution. Please check it out…

This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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