Article first published October 2016, updated November 2019
Following influencers in the digital marketing world can help you stay up to date with news and trends, which, as any good email marketer knows, is important.
These digital marketers are excellent resources not only for the insights they share, but for the best practices and tips they spotlight that can help improve your personal efforts at work.
Bonus update: Even more digital marketers you should be following
Readers loved our original post on our pick of the top 10 digital marketers to follow, so we decided it was time to update our list with even more digital marketers that marketers should be following as we head into 2020. If you haven’t already, consider following these additional 10 digital marketing influencers.
Allen Gannett – Skyword
This author and business owner runs two popular video series on LinkedIn: #BookStuff and #AllenAsks. Allen is the CSO of Skyword and is known to share his perceptive of the business world in a way that resonates with those new to entrepreneurship.
Connect with Allen on LinkedIn.
Jay Baer – Keynote speaker and author
Jay Baer is a blogger, keynote speaker, and author who has quite the following online. His business and marketing know-how is often sought after, and his followers on social media seem to hang onto his every word. It’s no surprise that he’s been labeled as a Hall of Fame keynote speaker and strategist.
Follow @jaybaer on Twitter.
Jorn Lyseggen – Meltwater
Jorn Lyseggen is the Founder and CEO of multiple brands, including Meltwater, MESTafrica, and Shack15. He prides himself on being a “serial entrepreneur,” a patent investor, and author of the book Outside Insight, which is aimed at helping business leaders learn how to implement data-led decisions. He shares his brand’s insights to his many online followers via social media, so be sure to give him a follow.
Follow @jorn_lyseggen on Twitter.
Ann Smarty – SEOsmarty.com
Ann Smarty runs one of the leading SEO and digital marketing courses available online today, all in SEOsmarty.com. While she does have several courses that she charges for, she also has a rather impressive library of free content available to those looking to improve on SEO standards and methods on creating viral media.
Follow @seosmarty on Twitter.
Chris Ducker – Youpreneur
Chris Ducker is the founder of Youpreneur—a business community for entrepreneurs, freelancers, and marketing professionals. He also shares his expertise on his weekly podcast, Youpreneur FM. He’s also known worldwide as a business mentor, investor, and advisor.
Follow @ChrisDucker on Twitter.
Shay Rowbottom – Margle Media
Founder and COO of Margle Media, Shay Rowbottom produces high-quality, viral Facebook videos and posts consistently on her LinkedIn page. She specializes in videos on marketing and business development. Head on over to her page for some stunning examples.
Connect with Shay on LinkedIn.
Goldie Chan – Warm Robots
Goldie Chan is the founder of Warm Robots, a social media firm that specializes in both video and LinkedIn content. She also works with Forbes, Adobe, and LinkedIn to share her knowledge with others. Chan was also recently dubbed the “Oprah of LinkedIn” by Huffington Post.
Follow @GoldieChan on Twitter.
Dharmesh Shah – HubSpot
Dharmesh Shah is a renowned leader and expert in inbound marketing and is the Founder/CTO at HubSpot. He’s often sought after for his knowledge of startups, funding, and entrepreneurism and has funded well over 40 startups.
Follow @dharmesh on Twitter.
Duane Forrester – Bing Webmaster Tools
Former SEO expert at MSN, Duane Forrester is known as a Bing Webmaster Tools launcher and author of the book, How to Make Money With Your Blog & Turn Clicks Into Customers. He’s also a popular public speaker both online and at digital marketing conferences.
Follow @DuaneForrester on Twitter.
Amber Naslund – Sysomos
Not only is Amber Naslund a content marketing consultant at LinkedIn, but she’s also the author of the blog Brass Tack Thinking and owner of Sysomos, which is a social analytics and intelligence platform. While she portrays herself as a “sweary word nerd,” she’s more than happy to share her marketing advice with those who seek it out.
Follow @AmberCadabra on Twitter.
10 digital marketers you should be following
Need some digital marketing inspiration? Then why not follow these 10 digital marketing professionals? They each have their own unique expertise and they’re constantly providing fellow digital marketers with helpful insights.
Oli Gardner – Unbounce
Unbounce’s co-founder Oli Gardner is a writer and speaker who’s passionate about conversion-centered digital marketing. He prides himself on being one of the early pioneers of content marketing, and, because of that, he’s helped position Unbounce as a leader in the world of landing pages. Another cool fact: he’s from Scotland and sometimes presents at speaking engagements wearing a traditional kilt.
Follow @oligardner on Twitter.
Neil Patel – KISSmetrics
Neil Patel is the co-founder of Neil Patel Digital and Founder of Crazy Egg, Hello Bar, and KISSmetrics and a writer for many major publications like Inc., Entrepreneur, and Forbes. Entrepreneur Magazine called him the #1 marketer in the world, and, today, he helps companies like HP, Amazon, and GM with their revenue growth. Needless to say, when it comes to digital marketing, Neil Patel knows how to help companies achieve real, impactful results.
Follow @neilpatel on Twitter.
Jeff Bullas – JeffBullas.com
Jeff Bullas is an entrepreneur, blogger, and digital marketer whose blog aims to help educate businesses and individuals on the changing digital marketing landscape. He’s been named the #1 Global Digital Marketing Influencer by Onalytica and the #1 Content Marketing Influencer by Appinions (as well as countless other achievements). He and his work have also been featured in countless publications such as The New York Times, The Huffington Post, and more.
Follow @jeffbullas on Twitter.
Ann Handley – MarketingProfs
Ann Handley is a veteran digital marketer who serves as the Chief Content Officer for MarketingProfs, a training and education company for marketers. She’s also the author of a Wall Street Journal bestselling book and is a sought-out keynote speaker on various digital marketing topics. She’s also the co-founder of ClickZ.com, one of the first sources of interactive marketing news and commentary. Bottom line: Ann knows a lot about digital marketing.
Follow @marketingprofs on Twitter.
Rand Fishkin – Moz
Moz’s founder and former CEO Rand Fishkin is a wealth of information in the world of digital marketing. Whether it’s in short bursts on Twitter or via in-depth pieces on his blog, he shares thought-provoking insights and experiments that are changing the way marketers understand the modern digital marketing landscape. Rand is also the founder of SparkToro, a search engine for audience intelligence.
Follow @randfish on Twitter.
Larry Kim – MobileMonkey
Larry founded MobileMonkey after seeing the need for a product that enables marketers to engage with customers via mobile messaging platforms. He shares his digital marketing insights around the world of growth marketing on the MobileMonkey blog, but also at Search Engine Land, Moz, Small Biz Trends, and others. Larry is also a top columnist for Inc. Magazine. He has also co-founded WordStream, alongside Gerard Escalante.
Follow @larrykim on Twitter.
Dan Siroker – Optimizely
Optimizely co-founder and Executive Chairman Dan Siroker was inspired to create the company after working as the director of analytics on the 2008 Obama campaign. He’s got an interesting background too: He earned a computer science degree from Stanford and served a stint as a product manager at Google. Today, he focuses on A/B testing and optimization for digital marketers around the globe.
Follow @dsiroker on Twitter.
Tommy Walker – Shopify
Tommy Walker is the Editor of the Shopify Plus blog, the Editor in Chief of The QuickBooks Resource Center, and was formerly the Editor at ConversionXL. Working in digital marketing since 2005, he’s learned through trial and error that purpose and audience should be at the core of all online marketing efforts—and he’s written about this extensively on blogs like Unbounce, ProBlogger, PC World, and many more. Fun fact: when he’s not writing about digital marketing, you might find him beatboxing or flexing his performance talents.
Follow @tommyismyname on Twitter.
Gary Vaynerchuk – VaynerMedia
Gary Vaynerchuk is the CEO of VaynerMedia and Empathy Wines, but he’s also well known for his consistent work on social media over the past 10+ years. He’s been sharing digital media insights, tips, and best practices on digital media platforms and in his books that helped countless brands achieve incredible digital media success with his guidance.
Follow @garyvee on Twitter.
Shama Hyder – Marketing Zen
Marketing Zen, a blog that’s packed with digital marketing insights, has a founder that’s also the author of a best-selling book: The Zen of Social Media Marketing. Shama Hyder is a keynote speaker, was named one of Forbes’ 30 Under 30, and prides herself on staying on the cutting edge of what’s new in the digital marketing world.
Follow @Shama on Twitter.
The digital marketers listed above have plenty of insights you can learn from, and some are quite entertaining on Twitter too. Give a few of them a follow and see how you can step up your own digital marketing efforts based on the information they share.
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