Resources Hub » Blog » The Email Minute 14: Create Urgency with Emails in Just 3 Steps

Most of us know emails have an incredible return on investment, but that’s only true if subscribers are reading what you send. How do you encourage readers to open your messages? By creating urgency with emails.

When you express urgency in an email, subscribers are more likely to open your emails and click through to your site.

In this episode of The Email Minute, Shane shares how you can make your emails more urgent using just three simple steps.


Do your emails get high open rates?

By creating urgency in your emails, subscribers are more likely to convert, meaning more engagement and revenue for your business.

Hi, I’m Shane Phair, Chief Marketing Officer here at Campaign Monitor, and this is The Email Minute.

Today we’ll discuss how you can create urgency with your emails.

First, set a deadline.

Set a deadline to increase fear of missing out - How FOMO can help with last chance emails

As customers, there are two things that we hate: paying full price and missing out on deals.

By creating a “1-Day Only” sale or a limited-time offer, you set a deadline, encouraging shoppers to make purchases right now.

Once you’ve set a deadline, use specific language to get your point across.

Use specific language to create urgency in emails

Urgent phrases like:

“Hurry,” “Act now,” “Instant savings,” “Limited number available,” and “Don’t miss this!” are great additions to your subject lines. And 35% of recipients open emails based on the subject line alone.

Finally, complete your email with a call-to-action that will make subscribers want to buy.

Urgency words: Create an active CTA to create urgency in the inbox

An effective call-to-action is your email’s last chance to convert. Don’t know what to write? Try pairing an active word, like, “Discover,” with an urgent word like, “Now.”

Want people to open your emails in a hurry? Start following these steps today.

Be sure to stay tuned for the next Email Minute when we talk about customer feedback via email.

Have a question you’d like covered on The Email Minute?

Tweet at me @ShanePhair, or post a comment on our blog.

Connect your favorite tools to Campaign Monitor
Connect your favorite tools to Campaign Monitor

Seamlessly connect your ecommerce platform, CRM, website and more.

Browse integrations

Case Study

Rip Curl, Australia’s leading surf brand, uses dynamic content to drive conversions.
Learn how
The email platform for agencies

The email platform for agencies

We started out helping agencies with email, so let us help you.

Learn more
This blog provides general information and discussion about email marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
Press CMD+D to Bookmark this page

Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free