For email marketers, success hinges on the ability to measure, analyze and optimize campaigns effectively.…
Relationship Marketing is the practice of growing long-term relationships directly with consumers while understanding their…
In this shifting cultural landscape, where the political conversation is often driven by diversity, equality…
A successful email marketing strategy depends on having a strong, clean list. Email list management…
Last week, Google announced that by the end of the year it will commence deleting Gmail…
Understanding the Importance of Email Deliverability Email continues to be a fundamental communication channel for…
It’s true — marketers don’t think about email open rates as much as they used…
Accessibility has been a hot topic in recent years and is a growing practice, especially…
A/B testing, otherwise known as split testing, allows marketers to experiment with and assess their…
Many marketers have been turning to younger, more tech-friendly generations, like Gen Z and Millenials,…
Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend…
When marketers have a clear understanding of what their audience wants, an effective campaign will…
This report examines new data around Gen Z’s motivations, behaviors, and preferences.
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