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Making Sense of Email Bounce Rates

In this post we’ll go over the differences between hard and soft bounces, why they…

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How to Repair a Bad Email Sending Reputation

A bad email reputation will land you in the spam filter, which will only bring…

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Unsubscribing? Not after You See Foursquare’s Puppy Eyes

Lower your unsubscribe rate by allowing subscribers to customize their email notification settings. Here’s how…

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Get Marked as a Safe Sender with Our Subscriber-Friendly Whitelist Instructions

Looking for “whitelist email” tips? This post explains what whitelisting is and how you can…

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Digital Marketing Math: All the Formulas You Need to Know on One Page

Digital marketing math can help improve your online marketing campaigns. Learn more.

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Email Deliverability: What It Is and Why It Matters

Do you know how deliverability applies to you and your email marketing strategy?

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7+ Email Newsletter Sign-Up Forms That Perform

A well-designed email newsletter signup form will grow your distribution lists. This post combines best…

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8 Tips for Successful Valentine’s Day Campaigns

Resist the urge to fill your Valentine’s Day campaigns with red hearts. You need to…

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7 Welcome Email Dos (and Don’ts!) for Stellar Results

Welcome emails are a vital part of any marketing campaign. Here we’ve provided everything you…

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Do Iframes Work in Email?

Questions regarding iframes in email crop up, so we put the matter to bed.

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Everything You Need to Know About the Tech Behind Email Service Providers

The tech behind email service providers (ESPs) can significantly impact your ability to reach the…

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