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18 essential marketing terms to know before Dreamforce

Talk like a marketing pro when you attend Dreamforce with these 18 must-know marketing terms.

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How to Get More Action from Your Transactional Emails

In this post, we’ll explain what transactional emails are and how you can get more…

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5 Tips for Improving Your Email Sign up Forms

Get more email subscribers by improving your email sign up forms

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The Surprising Data about How Often to Send Promotional Emails

In this post, we reveal some surprising data about how often you should send promotional…

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How Adidas Pumped Up Their Superstar Campaign with Email Marketing

See how adidas used email marketing to get fans pumped up about their Superstar campaign.

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How to Use a Welcome Email to Engage Your Subscribers from the Start

In this post, we’ll give you actionable tips for creating a welcome email that will…

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How to Drive More Revenue from Transactional Emails

Your customers get transactional emails every day. They receive them after signing up for services,…

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How Airbnb Uses Email Newsletters to Engage Their Community of Photographers

We recently featured Airbnb’s Listing Photographer Newsletter in our Top 100 Gallery, which showcases the…

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How SXSW Used Email Segmentation to Increase Subscribers by 140%

More than 400,000 people attend SXSW every year, making email marketing a top priority for…

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Improve your email click-through rate using these 5 types of social proof

In this post, we’ll discuss what social proof is and give you examples of 5…

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How to Write Better Preheader Text in Your Next Email Marketing Campaign

In this post, we’ll explain what preheader text is, why you should use it and…

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