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Maximize ROI by Combining Content and Email Marketing

Email and content marketing not only remain relevant but deliver some of the best ROI…

8 minute read time

Improve Your Email Campaigns With These 8 Best Practices

Learn 8 best practices for improving your email marketing campaigns.

5 minute read time

Jamie Dihiansan, on Basecamp, Email and Being a Design All-Rounder

Basecamp designer Jamie Dihiansan tells us how he tackles email campaigns.

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4 Ways to Improve Your Email Header and Boost Engagement

Don’t forget about the one that will make your message’s initial impression: The email header.

7 minute read time

7 Steps to Insert HTML into Outlook Emails

Check out how to use HTML in Outlook emails and why you should put in…

6 minute read time

4 Principles Of Psychology To Boost Your Customer Referrals

Word-of-mouth marketing or referral marketing is one of the most trusted forms of advertising so…

6 minute read time

Do Fewer Links Mean More Clicks?

Does a minimalist aesthetic get the most clicks? Or are more links, in fact, better?

10 minute read time

Positively Good Marketing: REI

Learn what positively good marketing tactics REI uses to convert customers into fans.

5 minute read time

Introducing Pre-Built Engagement Segments in Campaign Monitor

Introducing a scalable and reliable way to calculate engagement, and more importantly, automatically trigger relevant…

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CTOR – the Email Marketing Metric You May Not Know

In this post, we’ll review some essential email marketing metrics including CTOR and what they…

7 minute read time

What to Know About Account-Based Marketing Before You Get Started

If you want to get started with account-based marketing, this guide tells you the key…

8 minute read time

15 Tricks to Build 2019’s Best Marketing Campaign

Creating 2019’s best email marketing campaign is all about incorporating new and old tactics that…

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