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4 Reasons Customers Aren’t Reading Your Emails and How to Fix It

This post outlines what to do if customers aren’t reading your emails.

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6 Predictions on How the Apple Watch Will Impact Email Marketers—What We Got Right (and Wrong)

Wearable technology made an impact on the future of digital marketing and email marketing. But…

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Landing in the Inbox vs. Falling in Gmail’s Promotions Tab

It’s time to get on board with Gmail’s Promotions tab. Here’s how to do the…

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Optimizing for Gmail: Annotate Your Promotion Email

Google’s new email annotation feature is a great way to make your emails shine.

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How to Create Corporate Emails Employees Want to Read

Compelling corporate emails stand at the intersection of marketing and communications best practices. Check out…

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Copywriting Vs. SEO Writing: What’s the Difference?

Copywriting and SEO writing are 2 components that help make for a successful marketing campaign….

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How to Use Last Year’s Data to Win This Year’s Email Marketing Campaign

Last year’s email marketing data is key to this year’s campaign. Find out what to…

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Creating Your Own Images: Canva vs. Picmonkey vs. Other Options

Images provide your customers with a unique view into your brand’s tone, values, and holistic…

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The Best Types of Email for Every Type of Subscriber

Your emails need to target all your subscribers, regardless of what point in their customer…

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How Effective Is Influencer Marketing?

Here we’ll cover the rise of influencer marketing, how effective it is, and what that…

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9 Surefire Survey Email Subject Lines

Survey email subject lines aren’t exactly the most interesting writings on the planet. But dang…

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