6 minute read time

7 Mistakes You’re Making With Your Newsletter (And How to Fix Them)

Stale, boring email newsletters are all too common nowadays, and for a lot of the…

4 minute read time

The Art of the Customer Win-Back Email

Crafting a customer win-back email is a delicate balancing act. Here are some surefire tips…

3 minute read time

What Should Agencies Charge for Email Marketing Services?

With the right pricing structure, email marketing can provide great agency ROI.

8 minute read time

Your First Referral Marketing Campaign: Everything You Need to Know

Those new to the field of marketing might not be familiar with the process, but…

3 minute read time

What Your Email Marketing Goals Should Look Like

Email marketing is always evolving, but the events of 2020 have created more change in…

7 minute read time

Why Black People Are Top Consumers But Lack Wealth

How can we as marketers better support one of our largest consumer populations?

6 minute read time

7 Ways To Engage Donors in an Email Newsletter

Attract supporters, send emails, and see stunning results with email drip campaigns

7 minute read time

Why Diversity, Inclusion, and Equity is a Key Differentiator in Your Marketing Strategy

54% of consumers don’t feel culturally represented in online advertising.

6 minute read time

Building Your Newsletter List One Popup Form at a Time

Learn about different form types and why they’re an excellent way to grow your…

4 minute read time

Campaign Monitor and Oviond: The Perfect Fit

A new partnership with Oviond makes it easier than ever to gather and interpret data.

7 minute read time

The Importance of Diversity in Images

Advice and examples for making your imagery selection diverse and inclusive.

7 minute read time

Diversity in Recruitment

Explore the ideas behind diversity recruiting in marketing and Corporate America.

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