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Understanding Email Strategy Challenges Every Marketer Faces

Understanding email strategy is vital. Here are 5 common things that people neglect.

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2020 Email Marketing Goals You Should Plan For

Use technology to form connections and own the inbox with 2020 email marketing goals.

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Effective Email Marketing Strategies for 2020

Use these actionable tips for improving your email marketing strategy in 2020.

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How to Make User-Generated Content Work for Your Brand

Whether it’s a recommendation or a review—potential buyers rely on social proof.

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How to Grow Your Email List in 2020 Using PPC

Want a quick way to start getting leads? Try pay-per-click campaigns (PPC).

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Online Surveys and Email Marketing. Better Together.

This new integration gives Campaign Monitor customers a free GetFeedback survey account.

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The Customer Appreciation Email: What it Is and Why it Matters

Learn how customer appreciation emails can increase loyalty to your brand.

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10 Ways to Improve Your Ecommerce Conversion Rate

Read this for 10 ways to increase your ecommerce conversion rate and examples.

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The Ultimate Newsletter Email Design Guide

Use our newsletter email design guide today for campaigns your audience loves.

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The Ultimate Data-Backed Guide for Sending Quality Emails

Need help sending quality emails? Then follow this simple 4-step process today!

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4 Measures to Increase Average Order Value to Implement on Your Shopify Store

Average Order Value (AOV) is the average amount spent by your customers on each online purchase. Increasing your ecommerce store’s AOV increases your company’s profitability. There are several different ways to increase your AOV, including: Providing product recommendations Up- or cross-selling complementary products Setting order minimums for a discount Setting up a customer loyalty program Selling product bundles/packages Read on to discover how you can implement these measures step by step in your Shopify store. 1. Product recommendations and up-selling with AI Personalization and Upsell As so many things nowadays do, it all comes down to apps, and the AI Personalization and Upsell for Shopify stores promises to: Boost sales via related products, upsells, popular discounted products, and recently viewed products Sell more products by increasing basket size with personalized product recommendations, and up- and cross-sales Increase customer loyalty by displaying recommended products via newsletters and emails Users love the way the app automatically populates recommendation and related product widgets, the excellent support and communication from the team, as well as the provided analytics. AI Personalization and Upsell offers a 14-day trial, after which the following prices kick in: The app also integrates with shopsystems Magento, PrestaShop, OpenCart, and WooCommerce. 2. Discounts for order minimum with Volume & Tiered Discounts This app called Volume & Tiered Discounts offers smart quantity breaks and discounted pricing rules for products. This allows you to: Add urgency to your messages to entice customers to buy faster Offer percentage-based volume and quantity discounts Offer price-based volume and quantity discounts Create dynamic discounts for future products Add unlimited discount levels Users love the team’s great service and quick problem solving, the app’s general ease of use, and the value it brings by increasing stores’ AOV—in some cases, even doubling it. Volume & Tiered Discounts also offers a 14-day trial, followed by the following pricing plans: 3. Customer loyalty program with Smile: Rewards & Loyalty With a whopping 4.8 out of 5 stars, Smile: Rewards & Loyalty is a fan favorite with Shopify-store owners when it comes to loyalty program apps. And we totally understand why. Smile offers three programs that make customer loyalty program management simple and intuitive: Loyalty points program Referral program VIP program These programs are the tools you need to create a compelling rewards experience that drives repeat purchases and sustainable growth for your brand. With points, VIP, and referrals, you give customers a way to join, engage with, and share your brand community. Smile: Rewards & Loyalty also integrates with Shopify POS, ReCharge, Okendo, and Priv, and offers the following pricing models: 4. Sell product bundles with Upsell Bundles – Product Bundle Offering product bundles is a great way to increase your AOV, and Upsell Bundles is another fan favorite that offers: Unlimited bundles Discount by percentage, fixed amount, or set price. Highly customizable Apply additional discounts to bundled orders Examples for bundles include: “Save 20% when you bundle a pair of awesome sneakers and 2 pairs of cl kicks” “Get $5 off when you bundle gnarly shoes with hip shoes” “Logged in customers tagged wholesale will only see a bundle of 10 pairs of insane shoes and 5 pairs of nice shoes for $100 off” Users especially love the intuitive and easy setup (no coding skills necessary), outstanding support, as well as the high customizability. Start with a 7-day free trial before paying the following: Now, you could buy all of these apps separately and surely increase your AOV considerably, but why not let CM Commerce help? Supercharge your marketing with CM Commerce to increase your Average Order Value, including: Upsell modules in your email receipts Cross-selling with personalized follow-up emails Re-engaging cart abandoners and generally recovering sales with pre-made, conversion-driven campaigns Collecting feedback and reviews Sending beautifully crafted (drip) emails with our new and improved email builder Including discount coupons and rewards Register for your free trial here and start increasing your AOV today.

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