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The Art of the Customer Win-Back Email

Crafting a customer win-back email is a delicate balancing act. Here are some surefire tips…

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What Should Agencies Charge for Email Marketing Services?

With the right pricing structure, email marketing can provide great agency ROI.

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Your First Referral Marketing Campaign: Everything You Need to Know

Those new to the field of marketing might not be familiar with the process, but…

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What Your Email Marketing Goals Should Look Like

Email marketing is always evolving, but the events of 2020 have created more change in…

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Why Black People Are Top Consumers But Lack Wealth

How can we as marketers better support one of our largest consumer populations?

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7 Ways To Engage Donors in an Email Newsletter

Attract supporters, send emails, and see stunning results with email drip campaigns

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Why Diversity, Inclusion, and Equity is a Key Differentiator in Your Marketing Strategy

54% of consumers don’t feel culturally represented in online advertising.

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Building Your Newsletter List One Popup Form at a Time

Learn about different form types and why they’re an excellent way to grow your…

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Campaign Monitor and Oviond: The Perfect Fit

A new partnership with Oviond makes it easier than ever to gather and interpret data.

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The Importance of Diversity in Images

Advice and examples for making your imagery selection diverse and inclusive.

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Diversity in Recruitment

Explore the ideas behind diversity recruiting in marketing and Corporate America.

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How Ecommerce Retailers Can Use Email to Engage With Millennials

Tried and tested tactics to help your store engage with millennials.

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