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Social Media Facts: How Social Media Is Impacting Your Business

What are the most important aspects of social media for your small business?

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4 Ways to Use Data to Enhance the Effectiveness of Your Email Marketing

Email analytics can improve your email marketing. Learn how in this data-backed post.

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The Ideal Email Frequency

How often is often enough to send email campaigns to your subscribers?

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Email Usability: The Science of Keeping It Short and Sweet

Your message may only get 51 seconds of fame (if it even gets ‘read’).

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Increase Your Email Click-Through Rate Using This Simple Copywriting Formula

Use this copywriting formula to write better copy and increase your click-throughs.

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4 Small Business Performance Metrics Every Owner Needs to Know

You need to evaluate these small business metrics to measure your venture’s success.

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Should I Use a Mailto or Link to a Contact Form in My Email Newsletter?

The pros of linking to a contact form over using mailto links in your newsletters

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Use This Email Campaign Checklist to Send Error-Free Email Marketing Campaigns

An email process tailored to your organization keeps your email campaigns error-free.

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5 Email Campaigns All eCommerce Companies Should Send

eCommerce companies can get incredible value from email marketing with these emails.

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Holiday Email Marketing Trends, Dates, and Tips You Need to Know

Read about the trends, dates and tips you need to know for holiday email marketing…

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Support for Animated GIFs in HTML Emails

Animated GIFs in email can increase engagement, but they’re tricky.

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