Glossary

Email marketing terms

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Permission Email Marketing

Permission email marketing is an approach that grants marketers permission to follow up with leads at a later time. This is what many content marketers use today, as collecting an initial email address from an interested lead allows marketers and sales teams to reach out to and nurture a potential customer over time via email. This is effective because the lead has self-granted his or her contact email address, so the business already knows there is some form of initial interest. 

Example

Using permission marketing, a fashion retailer uses an opt-in form on their website to collect leads interested in a 20% off coupon code, they then stay in touch with this lead via email and share on-going marketing updates about seasonal sales.

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