Glossary

Email marketing terms

Resources Hub » Glossary » Permission Email Marketing

Permission Email Marketing

Permission email marketing is an approach that grants marketers permission to follow up with leads at a later time. This is what many content marketers use today, as collecting an initial email address from an interested lead allows marketers and sales teams to reach out to and nurture a potential customer over time via email. This is effective because the lead has self-granted his or her contact email address, so the business already knows there is some form of initial interest. 

Example

Using permission marketing, a fashion retailer uses an opt-in form on their website to collect leads interested in a 20% off coupon code, they then stay in touch with this lead via email and share on-going marketing updates about seasonal sales.

Previous glossary term
Opt-in Marketing
Next glossary term
Personalization
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free