Email marketing terms

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Email Integrations

Email integrations are the tying together of systems, tools, and software for seamless processes around email marketing. They are what allow marketers to tie together email marketing with systems like their CRM or point of sale system for even more personalized, relevant, and efficient messages. Email integrations also allow marketers to be smarter via email automation.


Say you own an eCommerce store run through the Shopify platform, you integrate your email marketing software with Shopify. In doing this, you can now send an automated, personalized thank you email each time a customer makes a purchase telling the shopper all of the important details he or she needs to know about shipping dates, delivery times, and any other important FAQs.

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