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Email marketing terms

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Email Marketing Tools

Email marketing tools are tools that marketers use to create, send, test, optimize and report on their email campaigns. An email marketing tool could be a specific tool related to email marketing like an email subject line generator, or an inbox placement testing tool, or a suite of tools that enables a marketer to do all their email marketing end-to-end.  

Example

Campaign Monitor is an example of an email marketing tool. The Inbox Preview Tool is an example of a tool within the tool.

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