Email marketing terms

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Email Leads

Email leads are leads whose contact information you’ve collected through an opt-in form. These leads can continue to be nurtured through the email channel and other channels via permission marketing. Typically, these leads are sharing their email address through an opt-in form in exchange for an offer.


In exchange for an eBook on “How to Write Open-Worthy Email Subject Lines”, Mary fills out the opt-in form, enters her email address, and checks the box to get follow-up marketing information from Company XYZ, thus making her an email lead.

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