Email marketing terms

Home Resources Glossary

Email leads

Email leads are leads whose contact information you’ve collected through an opt-in form. These leads can continue to be nurtured through the email channel and other channels via permission marketing. Typically, these leads are sharing their email address through an opt-in form in exchange for an offer.


In exchange for an eBook on “How to Write Open-Worthy Email Subject Lines”, Mary fills out the opt-in form, enters her email address, and checks the box to get follow-up marketing information from Company XYZ, thus making her an email lead.

Previous glossary term
Email integrations
Next glossary term
Email List Fatigue
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


See why 200,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Get started for free
Contact Sales