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Email marketing terms

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Email open rate

Email open rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but a healthy open rate is typically in the 20-40% range. Take a look of our list of industry averages for open rates.

Example

If you had a 50% open rate, it would mean that for every 10 emails delivered to the inbox, 5 were actually opened.

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