Digital marketing terms

Browse by...
Home Resources Glossary

Landing Page

A landing page is a web page that users are brought to through certain sales or marketing tactics. In terms of marketing, a landing page is a standalone page with a focused directive and often includes a call-to-action. A common call-to-action is a signup form or special offer to purchase a product advertised on the site.

Previous glossary term
KPI (Key Performance Indicator(s))
Next glossary term
Lead Generation
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free
Contact Sales