Technology is progressing faster than ever before. This not only affects your personal life but your professional life as well.
With technology becoming more and more a part of email marketing every day, the marketers who keep up with it are going have the greatest success.
Read on to learn some of the latest trends you should be aware of to help you stay on the frontlines of change in email marketing.
What are the latest trends in email marketing?
In a field that relies so heavily on adapting to new technology and new consumer behaviors, you can’t afford to fall behind on the latest and greatest.
The latest trends in email marketing include:
Mastery of the multi-channel experience
There was a time when email marketers were only concerned with acquiring subscribers, retaining them, and getting results from them. However, this is no longer the case.
With the rise of other communication channels, particularly social media, email marketers need to be able to channel all of these sources into a single stream. Unlike in the past, the marketer follows the consumer from channel to channel, instead of focusing on just one.
Email marketers should always implement some cross-platform promotion and personalization based on the consumer’s behavior on the other channels.
Predictive marketing metrics
Email marketers are currently relying heavily on metrics to shape their campaigns. They put something out there, see how it does, and react accordingly.
However, predictive marketing metrics are quickly becoming the new norm. You’ll receive these metrics before you ever put out an email, so it removes the trial and error process.
It works by utilizing AI and machine learning, which means the technology becomes better the more it’s used.
While interactive content has already made itself well known in the marketing field, it will only continue to rise in popularity in the future.
Currently, interactive content consists of quizzes, image carousels, and small games, which are all popular with users. In fact, they can boost click-through rates up to 300%.
In the future, these features will only become more sophisticated and better at roping in potential customers. With video games surpassing movies and music to become the world’s biggest form of entertainment, it’s clear that people want to engage with their content.
Source: Pretty Good Emails
How do you measure the latest trends in email marketing?
When measuring the latest trends in any field, all you have to do is look at where the technology is going, how people are using it, and whether or not it’s working.
With those simple criteria, you can get a good idea of where the cutting edge is and where it’s going to lead.
However, it’s important to keep in mind that not all trends will remain consistent over time.
Does it really matter?
Being at the forefront of the latest trends in email marketing is absolutely necessary to keep up with the competition and a continuously changing technological landscape.
Now that you’re familiar with some of the latest trends in email marketing and have an idea of why it’s essential, you can adapt your campaigns for the future.
However, just because you’re ready for the future doesn’t mean you shouldn’t be thinking about the present, particularly regarding the most recent average industry rates for email.