Friday Inspiration: How adidas pumped up their Superstar campaign with email marketing

See how adidas used email marketing to get fans pumped up about their Superstar campaign.

Read this post Posted by Maura McCormick

How to use a welcome email to engage your subscribers from the start

In this post, we’ll give you actionable tips for creating a welcome email that will hook your subscribers from the get-go, and keep them coming back for more.

Read this post Posted by Kim Stiglitz

How to drive more revenue from transactional emails

Your customers get transactional emails every day. They receive them after signing up for services, filling an online shopping cart, and joining an email list.

In this post, we share 5 best practices for your transactional emails to get more opens, clicks, and revenue for your business.

Read this post Posted by Kim Stiglitz

Friday Inspiration: How Airbnb uses email newsletters to engage their community of photographers

We recently featured Airbnb’s Listing Photographer Newsletter in our Top 100 Gallery, which showcases the Top 100 customer email campaigns of 2015. Let’s dive into their Photographer Newsletter, and see what makes it so engaging.

Read this post Posted by Maura McCormick - 2 Comments

How SXSW used email segmentation to increase subscribers by 140%

More than 400,000 people attend SXSW every year, making email marketing a top priority for the event’s marketing team.

In this post, we share how SXSW uses email segmentation to amp up their engagement and subscribers.

Read this post Posted by Kim Stiglitz

Improve your email click-through rate using these 5 types of social proof

In this post, we’ll discuss what social proof is and give you examples of 5 different types of social proof you can use to increase your email click-through rate and drive sales.

Read this post Posted by Aaron Beashel - 2 Comments

How to write better preheader text in your next email marketing campaign

In this post, we’ll explain what preheader text is, why you should use it and how to write effective preheader text to help your email marketing campaigns get opened and acted upon.

Read this post Posted by Kim Stiglitz - 7 Comments

How to go from zero to hero with email automation

In this post, we’ll explain different types of automated emails and help take you from email automation zero to hero.

Read this post Posted by Kim Stiglitz - 2 Comments

Friday Inspiration: How Topshop uses email marketing to supercharge sales

Email marketing helps bring Topshop’s next big thing, whether it’s their Fall leather jacket or floral shirt dress, into the minds, inboxes, and ultimately the closets of their subscribers. In this post, we reveal how Topshop uses email marketing to supercharge their sales.

Read this post Posted by Maura McCormick - 3 Comments

Introducing new transactional email for marketers

Account registration emails. Order confirmations. Cart abandonment emails. Password resets. We’re all familiar with these emails that enter our inboxes; they’re called ‘transactional’ emails and they're sent by the websites or apps we interact with.

Recently, our customers have been asking for a way to use the same tools they use for marketing campaigns to manage the content of these transactional emails, and today we’re excited to announce our new Transactional Email for Marketers functionality to do just that!

Read this post Posted by David Greiner - 33 Comments
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