How BuzzFeed uses email marketing to drive their phenomenal growth

As part of a new series, we’re talking with Campaign Monitor customers to detail how they approach and run email marketing at their various organisations.

In the first post of the series, we had the opportunity to talk with Dan Oshinsky, Director of Newsletters at BuzzFeed, about the inner-workings of their email marketing program.

Check out Dan’s thoughts on about how they use email, how they added over 1 million subscribers to their list in 1 year, and much more.

Read this post Posted by Aaron Beashel - 6 Comments

How we used Dynamic Content to increase our email click-through rate

We do a lot of email marketing here at Campaign Monitor.

In the content team alone, we send over 250,000 emails per month across 15 different campaigns. And that’s just one team.

We’re big fans of A/B testing and with the addition of Dynamic Content to our email builder a few months back, we decided to see if we could use it to increase conversions on a recent campaign.

In this post, we’ll outline what Dynamic Content is, how it got us a 13% increase in conversions and how you can put it to use in your own campaigns to improve your results.

Read this post Posted by Aaron Beashel - 2 Comments

6 predictions as to how the Apple Watch will impact email marketers

If forecasts are correct that over 22 million Apple Watches will ship this calendar year, it goes without saying that all those devices are going to change how we see people reading and reacting to email marketing messages. But what are these changes likely to look like?

Read this post Posted by Ros Hodgekiss - 11 Comments

How brick-and-mortar businesses can build a customer email list

As a brick-and-mortar business, do you find it difficult to collect your customers email addresses and build a list?

Just because your business is largely run offline, it doesn’t mean you can’t get a ton of value from building a customer email list.

In this post, we’ll walk through why it’s important for brick-and-mortar businesses to collect customer email addresses and outline a 2-part formula that will help you build a massive email list that increases your revenue.

Read this post Posted by Aaron Beashel - 1 Comment

Join us at The Future of Email Marketing, 28 April in London, UK

This April, we’ll be bringing together email marketing’s top thought leaders for a unique event in Shoreditch, London. Featuring 5 engaging speakers, as well as drinks and networking opportunities, this is an unmissable opportunity to learn from the UK’s best - and it’s totally free to attend.

Read this post Posted by Ros Hodgekiss
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