6 Simple Email Marketing Metrics You Can Use to Get Better Results

In this post, we discuss six simple email marketing metrics to keep an eye on and how you can use them to improve your email campaigns.

Read this post Posted by Kim Stiglitz - 3 Comments

How we got a 0% increase in conversions from an A/B test, and why we still considered it a win

Do you A/B test your email campaigns?

If so, you’ve probably had some good gains in the past. We certainly have.

But you’ll also know that not every test you run produces a big increase in opens or click-throughs.

In this post, we’ll share with you the story of how we tested taking a more personal approach in our email campaigns and got a 0% increase in conversions, and why we still considered it a win.

Read this post Posted by Aaron Beashel - 6 Comments

7 Essential Tips to Creating Mobile Friendly Emails

If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your subscribers and drive results. In this post, we share seven essential tips to creating mobile-friendly email campaigns.

Read this post Posted by Kim Stiglitz - 7 Comments

5 Email Tests You Need to Run Right Now for Better Results

As a modern marketer, there are a million demands on your time and testing your email marketing campaigns may often end up relegated to the bottom of your list. But testing doesn’t have to be time-consuming and the opportunities you can uncover to improve and optimize your results can be priceless.

Read this post Posted by Kim Stiglitz - 5 Comments

8 sites to help you get awesome icons for your email marketing campaigns

Visual content is becoming increasingly more important in your email campaigns, but the problem is coming up with new imagery for every email marketing campaign is tough.

Stock icon sites are a great way to get around this, but they’re not all created equal.

So to make your life a bit easier, we spent a few hours trawling the web to find the 8 most awesome icon sites that you can use to find great icons for your email marketing campaigns.

Read this post Posted by Samantha Ferguson - 6 Comments

6 elements of an effective event invitation email campaign

Do you run events for your business?

Regardless of whether it’s a launch event, networking event or a conference, the effectiveness of your event is directly related to the number of attendees you get through the door.

And there’s no better way to reach an audience and increase attendees than email.

In this post, we’ll share with you the 6 key elements of an effective event invitation email and show you some examples of invitation campaigns that got it right.

Read this post Posted by Aaron Beashel - 2 Comments

Updating your automated emails just got easier

Since the launch of our new Automation features in March, we’ve been working on making the experience of creating and editing your automated email workflows even easier.

Today we’re excited to announce the launch of a new, streamlined user interface for automation workflows.

new navigation in automation

Read this post Posted by Jerry van Leeuwen

The anatomy of a high-converting email newsletter

Do you send an email newsletter to help drive sales and revenue for your business?

You’re not alone. In fact, according to our own research, email newsletters are still one of the most popular types of email campaigns marketers send.

But do you know the different elements to include in your newsletter to get the best results? If not, you could be missing out on valuable clicks and sales.

In this post, we’ll share with you 6 key elements to include in your newsletter to help increase the conversions and drive more sales & revenue.

Read this post Posted by Aaron Beashel - 5 Comments

5 elements of a high-converting marketing offer email

If you’re like most marketers, you rely on email marketing to drive results for your business.

One of the most frequent campaigns you probably send is the marketing offer email to inform your subscribers of new products, special promotions, exclusive discounts, etc.

These campaigns are great as they directly drive sales and revenue for your business. But do you know what elements to include in those emails to get people to click-through?

In this post, we’ll share with you the 5 key elements of a high-converting marketing offer email and show you some examples from our email gallery of marketing offer campaigns that got it right.

Read this post Posted by Aaron Beashel - 3 Comments

Introducing our new email template library

About 12 months ago, we launched a brand new drag-and-drop email builder to help our customers create high-performing email campaigns. Since then, we’ve been focused on using your feedback to make it even better.

Today we’re excited to share a significant addition to the email builder - a new template library with a new set of email templates you can use to create high-performing campaigns.

New Templates

Read this post Posted by Chris Abad - 38 Comments
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