How we used Dynamic Content to get a 13% increase in our email click-through rate

We do a lot of email marketing here at Campaign Monitor.

In the content team alone, we send over 250,000 emails per month across 15 different campaigns. And that’s just one team.

We’re big fans of A/B testing and with the addition of Dynamic Content to our email builder a few months back, we decided to see if we could use it to increase conversions on a recent campaign.

In this post, we’ll outline what Dynamic Content is, how it got us a 13% increase in conversions and how you can put it to use in your own campaigns to improve your results.

Read this post Posted by Aaron Beashel

6 predictions as to how the Apple Watch will impact email marketers

If forecasts are correct that over 22 million Apple Watches will ship this calendar year, it goes without saying that all those devices are going to change how we see people reading and reacting to email marketing messages. But what are these changes likely to look like?

Read this post Posted by Ros Hodgekiss - 9 Comments

How brick-and-mortar businesses can build a customer email list

As a brick-and-mortar business, do you find it difficult to collect your customers email addresses and build a list?

Just because your business is largely run offline, it doesn’t mean you can’t get a ton of value from building a customer email list.

In this post, we’ll walk through why it’s important for brick-and-mortar businesses to collect customer email addresses and outline a 2-part formula that will help you build a massive email list that increases your revenue.

Read this post Posted by Aaron Beashel

Join us at The Future of Email Marketing, 28 April in London, UK

This April, we’ll be bringing together email marketing’s top thought leaders for a unique event in Shoreditch, London. Featuring 5 engaging speakers, as well as drinks and networking opportunities, this is an unmissable opportunity to learn from the UK’s best - and it’s totally free to attend.

Read this post Posted by Ros Hodgekiss

How we increased new customer acquisition using email automation

As many of you know, Campaign Monitor operates on a ‘self-service’ model where people can literally come to our website, sign up for our product and start using it without ever having to speak to a sales person.

While this can be a great experience for users, it poses some challenges for us around how we communicate with new signups to help them get the most out of the product and become paying customers.

In this post, we’ll tell you the story of how we used our email automation features to roll out a series of onboarding emails that increased new customer acquisition by 22%.

Read this post Posted by Aaron Beashel - 3 Comments
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