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Improve Your Email Click-Through Rate With 5 Types of Social Proof

Social proof marketing can play a major role in getting your readers to make the…

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Increase Your Click-Through Rate Using These 3 Principles of Conversion-Centered Design

Looking to try and increase click-through rates? Check out these tips for email campaign optimization…

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How We Got a 127% Increase in Email Click-Throughs by Redesigning Our Blog Email

We recently redesigned the email we send to blog subscribers, and received a 127% increase…

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4 Steps to Own Your Email Strategy Like a Boss

Own your email strategy with our 4 tips and use our examples to help spark…

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10 Email Marketing Software Must-Haves

Learn how to pick and partner with the best email marketing software for your needs.

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How to Integrate Email Marketing with a Social Media Strategy

How you can integrate your email marketing efforts with a social media strategy. The two…

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How 3 Publishers Grow Their Audience with Email Marketing

Audience building is critical for any email marketer. Learn how major publishers do it and…

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5 Advanced Email Marketing Strategies to Implement for Your Clients

Learn to collect high-quality contact data, personalize email campaigns, and use marketing automation

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Common Copywriting Errors and How to Avoid Them

To avoid being called out for an erroneous mistake, here’s a list of the most…

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The Importance of Content, Authenticity, and Credibility

In this post, we’ll explore the importance of content, authenticity, and credibility as it applies…

Blog Post

Reframing Typography in Email Design

Much of the recent discussion around typography in email has centered on web fonts and…

More resources to explore

Marketing to Gen Z: How to Reach a New Generation of Consumers

This report examines new data around Gen Z’s motivations, behaviors, and preferences.

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Custom Signup Form Builder

Design your own email signup form with our free signup form builder and start collecting addresses today.

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Email Marketing Benchmarks for 2022: By Industry and Day

Learn how your emails are performing relative to others in your industry, and what you can do to improve those metrics.

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