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What We Learned from Launching a New Support Site

What drove us to update our in-app and public support site and some of the…

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Introducing the Campaign Monitor Resources Hub

In this post, we’ll share how we revamped our resources page into a compelling resource…

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How Giving Back Is Part of Our DNA at Campaign Monitor

How we created and built an infrastructure to support giving back.

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Announcing a New Addition to the Campaign Monitor Family, Tagga

At Campaign Monitor, our goal has always been to help growing brands solve complex problems in a simple way – to make powerful technology accessible to marketing teams of any size, without armies of analysts or developers. For more than ten years we’ve focused on delivering easy to use email marketing and automation to millions of marketers, and along the way, we are always exploring new opportunities to improve how businesses engage with their customers. That’s why, today, we are extremely excited to announce that we’re bringing Tagga into the Campaign Monitor family. Combining the power of Tagga’s market-leading customer data platform with Campaign Monitor will allow us to seamlessly capture and organize customer behavior across every touchpoint into a unified profile to fuel the advanced segmentation, personalization, and automated engagement that growing brands crave. A new era of B2C marketing automation With Tagga we will be able to give brands unprecedented access to behavioral customer data and empower their teams to automatically engage with consumers in a way that drives swift and massive returns for the business. “Campaign Monitor and Tagga are already driving engagement and revenue for our business, and we’re thrilled about the acquisition.” – Punam Pathak, SVP of Sales & Marketing, Flight Centre Travel Group More detailed customer profiles Combining behavioral data, such as recent browsing activity, social engagement, and purchase history, into a single profile will provide a much deeper understanding of who your customers are, what they care about, and how to send content that keeps them coming back. Rich data for more advanced segmentation With access to significantly more data, brands will be able to completely revamp the way they think about segmenting their audience – going far beyond basic demographics and preferences. This new level of depth will allow marketing teams to tap into rich engagement data and uplevel their targeting techniques to send far more compelling content based on a customer’s recent behavior, the frequency of engagement and other inferred interests. Better personalization and automation Translating customer data into detailed segments will help growing brands create a strategy that is incredibly personalized. This gives marketing teams everything they need to automate the delivery of hyper-targeted messages to drive big-time sales for their company. Comprehensive analytics to prove the impact Understanding how email affects conversions has always been a difficult nut to crack. With a single view into all of that data, brands will finally be able to track how each subscriber converts after they click through the email. Wrap up We’re incredibly excited about this new addition to the Campaign Monitor family. To learn more about Tagga, sign up for updates on our upcoming beta program.

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Celebrating International Women’s Day

Because one of our core values is Make Mum Proud, we’re taking the opportunity to…

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2016 Year in Review

The end of the year is a time to reflect and to look back on…

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The Cats of Campaign Monitor

In honor of National Cat Day, we are featuring some of our furriest team members.

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Campaign Monitor Opens New European Headquarters in London – and We’re Hiring

Campaign Monitor just opened a new office in London to support our awesome European customers….

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We’re Giving Away a Free Ticket to Litmus’ Email Design Conference!

Win a ticket to Litmus’ Design Conference. Campaign Monitor wants to up your email marketing…

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The Dogs of Campaign Monitor

In honor of National Dog Day, we wanted to celebrate some of the heroes of…

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Why Self-Service Tools Are Displacing the Marketing Cloud

See why self-service tools are displacing the marketing cloud. Campaign Monitor provides insight on why…

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CMOs at Work

Check out Chief Marketing Officers at Work by Josh Steimle. Campaign Monitor CMO, Kraig Swensrud…

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