As digital marketers, we all know ohat the right tools can make a big difference. They can increase our efficiency, help us collaborate, and organize everything that’s going on. With the help of these tools, we can do our jobs better.pops

That’s why we’ve curated 100 awesome marketing tools you should know. These tools can help you manage projects, collaborate with your team, amp up your content efforts, increase your social media savvy, and so much more.

Project management

These tools will help you organize and manage projects.

  1. AsanaAsana’s mission is to help teams to work together effortlessly, and they’ve created software that can bring your team together on countless projects.
  2. TrelloTrello is organized into boards and cards, and is an excellent tool for organizing projects with those in and outside of your organization.
  3. BasecampOften used by agencies to manage client work, Basecamp is a project management tool that’s simple and easy to use.
  4. EvernoteNeed to keep track of a project? Use Evernote, an advanced note-taking app, to write everything down.
  5. HarvestHarvest is a time tracking tool that allows you to spend less time managing your schedule, and more time doing.
  6. TodoistTo-do lists may seem old-school, but they work! Todoist is a task manager and to-do list app that can help you get everything done.

Team communication

These tools will help you communicate and collaborate with those in and outside of the office.

  1. SlackSlack is a modern chat tool that brings all your team communication together. Send your coworkers GIFs and memes as you collaborate your way to success.
  2. HipChatHipChat is a team chat tool that includes group and private chats, file sharing, and other integrations.
  3. Join.meNeed the perfect solution for virtual meetings? provides video, audio, and everything else you need to host successful virtual meetings.
  4. Google+ Hangouts Because anyone with a Google account can use Google+ Hangouts for text, video, and audio chat, this is an easy tool to use to connect with those in and outside of your organization.

Calendars and appointments

These tools will help you seamlessly create calendars, appointments, and meetings.

  1. CalendlyScheduling meetings over email can result in a lot of back and forth. Calendly, which syncs with your existing calendars, allows you to schedule meetings and phone calls with whoever makes a request.
  2. DoodleDoodle makes scheduling simple and easy, especially when you’re trying to schedule a meeting with many people.
  3. CoScheduleCoSchedule is an editorial calendar built for content marketers that can help you manage in-house writers as well as freelancers. You can also post your content to WordPress and social sites from CoSchedule.
  4. WordPress Editorial Calendar PluginThis plugin syncs with your existing WordPress site to help you manage your calendar and schedule your content publishing.
  5. Gather ContentGather Content provides seamless content planning, production, and  workflow for agencies and in-house teams.

Search engine optimization (SEO)

These tools will help you with SEO audits, keyword research, and SEO-driven content marketing.

  1. Moz’s Open Site Explorer – Open Site Explorer allows you to identify link building opportunities through information on backlinks, top ranking pages, and social media activity.
  2. Screaming FrogScreaming Frog is a web crawler, or spider, that crawls sites for helpful and relevant SEO information, allowing you to quickly audit and analyze a site’s SEO.
  3. SEMRushSEMRush is a competitive analysis tool that allows you to see the highest volume keywords as well as how your site ranks compared to competitors.
  4. YoastWhen publishing on WordPress, you want to make sure your tags are taken care of, and Yoast can help any content creator do that.
  5. Google Keyword PlannerGoogle’s free keyword planner will help you determine search volume around keywords so you can determine your plan of attack.
  6. WordStream’s Keyword Tool WordStream’s keyword tool is similar to Google’s in that it can help you assess which keywords are competitive and viable.
  7. UberSuggestUberSuggest provides lists of relevant search terms, pulled straight from Google, to help you do effect keyword research and find new search opportunities.

Content marketing

These tools will help you with content ideation, content planning, and general content marketing efforts.

  1. BuzzSumo BuzzSumo allows you to find the most shared content for certain topics, which can help you find out what types of content and from which sources have performed well in the past.
  2. FeedlyFeedly is a simple, intuitive, and well-organized RSS feed aggregator that allows you to read your favorite blogs in one place.
  3. is a thriving community for inbound marketers for sharing relevant insights, articles, job postings, and more.
  4. Reddit Reddit is an online forum that allows for upvoting and downvoting from members. It’s a great place to ask questions and find new ideas for content.
  5. UberFlipUberFlip allows you to easily create a branded content resource center that brings together your videos, photos, social media channels, and eBooks.
  6. Quora Quora is a question-asking platform that can help you research ideas for new posts, as well as get expert answers to your most pressing questions.
  7. KapostKapost is a content marketing software solution that allows for easy scheduling, as well as team collaboration.

Writing & content creation

These tools will help you improve your writing and content creation abilities.

  1. GrammarlyGrammarly is an app that checks your grammar– in your browser or directly in Microsoft Office — for misconstrued sentences, punctuation mistakes, misspellings, and other grammatical woes.
  2. Hemingway AppIn Hemingway App’s free web dashboard, you can copy and paste a piece of content, and the app will score it on readability.
  3. Google DocsGoogle Docs is the perfect cloud-based word processor. Its advanced commenting and revision features make it perfect for content teams.
  4. WordPressA favorite content management system and often considered an industry standard, WordPress allows you and your team to format and publish blog posts.
  5. Portent Idea Generator for Writer’s Block – This idea generator, created by Portent, is a fun content ideation tool for when you have writer’s block and are out of ideas.
  6. Emotional Marketing Value Headline Analyzer This fun analyzer will show you which emotions are invoked when readers see your headlines.

Social media

These tools will help you share relevant content on social media sites.

  1. Buffer – Buffer is a social sharing and scheduling tool that syncs with all major social media sites. Buffer is perfect for individuals, social media teams, agencies, and others.
  2. Sprout Social Sprout Social is a social media management tool that helps teams share content on social sites and analyze results.
  3. is a browser extension for Chrome that allows you to see what’s being shared on social media sites as you browse the web.
  4. Nuzzel Nuzzel collects the articles and links your Facebook and Twitter connects are sharing, then ranks them by the amount of shares they have.
  5. Studio for InstagramStudio allows you to seamlessly edit Instagram posts before sharing with your network.
  6. IFTTTIFTTT, which stands for “If this, then that,” lets you set up recipes to automate tasks. For example, you can set up a recipe that shares a blog post on Twitter each time a new one is published.
  7. Moz’s FollowerWonk FollowerWonk helps you explore your social media presence by helping you dig deep into Twitter analytics to understand more about your followers.
  8. Keyhole – Keyhole provides real-time hashtag tracking for Twitter, Instagram, and Pinterest.
  9. SocialBroSocialBro gives you audience sentiment, analytics, and other tools to help you come up with a comprehensive and effective Twitter strategy.

Stock photos

These tools will help you find better than average stock photos to use for blog posts, social media, and other marketing assets.

  1. Death to Stock Photos – Sign up for Death to Stock Photos, and get free photos emailed to you each month. Go premium for full access to a library of great photos.
  2. MorgueFileMorgueFile is a free photo archive that provides high-resolution stock photos for your illustration, design, or marketing needs. Simply search through the database for photos that work for you.
  3. UnsplashUnsplash publishes a new, high-quality stock photo each day, and has a search field for finding past photos that fit your needs.
  4. Twenty20Twenty20 is a library of free stock photos taken by a community of photographers. The photos are of real life, not staged.
  5. StocksyStocksy has a large selection of beautiful stock photos of real life moments at an inexpensive price.

Image creation

These tools will help you create compelling custom images and graphics for blog posts, social media sites, emails, and other online marketing efforts.

  1. Canva – Canva is an easy-to-use image creation tool that can help you quickly create fun and engaging images for various online marketing campaigns.
  2. PicMonkeyPicMonkey is a photo editing tool that allows you to edit, design, and touch up photos for use in your marketing.
  3. Meme GeneratorNeed to create a funny meme for a blog post or marketing campaign? You can easily create what you need using Meme Generator.
  4. Pablo by BufferPablo allows you to create beautiful images for all social media sites in as little as 30 seconds.
  5. BeFunky BeFunky is a photo editing and graphic design tool that’s easy to use for marketers, creatives, and non-designers.
  6. TableauTableau can help you create data visualizations for your audience and clients, or for in-house presentations.

Email marketing & automation

These tools will help you send beautiful, helpful, and timely emails, as well as measure them for success.

  1. Campaign Monitor – Campaign Monitor provides elegantly simple email marketing software that makes it easy to create, send, and measure the impact of your email marketing campaigns.
  2. Email MonksEmail Monks provides email template design and newsletter and HTML coding services.
  3. Salesforce Salesforce is a widely used, sales-oriented customer relationship management (CRM) solution that syncs with Campaign Monitor and other marketing tools.
  4. LitmusLitmus syncs with Campaign Monitor and helps you test email marketing campaigns to find out what’s working, and what needs improvement.
  5. Campaign Monitor Dashboard for WordPressKeep an eye on your subscriber list statistics within WordPress using this dedicated and well-documented dashboard widget.
  6. Boomerang for GmailBoomerang for Gmail lets you take control of when you send and receive email messages.

Web analytics

These tools will help you analyze your web visits– what visitors do when they come to your site, how long they stay, and where they come from.

  1. Google Analytics – Google Analytics gives you insight into how many viewers come to your site, how long they stay, what pages they visit, and where they come from.
  2. DasherooDasheroo is a free business dashboard solution that gives you and your team instant visibility into your KPIs.
  3. KISSmetricsKISSmetrics is a person-based analytics solution that can help you better understand the exact makeup of your website visitors.
  4. LocalyticsWith Localytics, you can assess mobile engagement across a user’s lifecycle.
  5. Clicky Clicky provides real-time web analytics to help you monitor, analyze, and react to web traffic in a timely manner.
  6. RavenRaven, a particularly valuable option for agencies, helps you create engaging, thorough, and easy to understand marketing reports.

Customer engagement & success

These tools will help you communicate with your customers so that you can get feedback and improve the overall customer experience.

  1. Help Scout – Help Scout is a simple customer service software that syncs with email to make it easy to communicate with customers.
  2. Groove HQ Groove HQ is a simple help desk software that helps you delight your online customers with awesome, personal support.
  3. WootricWootric is a Net Promoter Score (NPS) tool that helps you analyze customer sentiment at important stages of the customer lifecycle.
  4. GetFeedback GetFeedback provides easy-to-create, mobile-ready online surveys to help you learn what your customers are really thinking.
  5. Intercom Intercom provides software that can help your team communicate with your customers wherever they are– whether that’s in a mobile app, on your website, or elsewhere.

Live chat

These tools will help you communicate with customers using live chat on your website.

  1. LiveChat – LiveChat is an easily installable and fully customizable live chat software that can help your customer support team.
  2. UserlikeUserlike provides intuitively designed live chat software for website support.
  3. OlarkOlark gives you insight into what your customers are doing on your site, such as what’s in their online shopping cart, and provides live chat capabilities as well.
  4. SnapEngageSnapEngage provides fully customizable live chat software that integrates with Basecamp, Salesforce, SAP, and a host of other tools.

Conversion optimization

These tools will help you optimize your website for conversions.

  1. UserTesting – Wondering how people really use your website? UserTesting records a user going through your site to give you further insights on how your UX comes across.
  2. Unbounce– Unbounce allows you to build gorgeous SEO and PPC landing pages and easily A/B test them to see what works.
  3. LeadPages– LeadPages is an easy-to-use landing page generator with a variety of templates. The solution can help you create conversion-oriented pages.
  4. Optimizely– Optimizely is an A/B testing tool that allows you to test different iterations of pages on your site to see which is most successful.
  5. Crazy Egg– CrazyEgg is a heat map software that gives you insight into where users drop off on your site.


These tools allow you to broadcast and share webinars and online fireside chats.

  1. GoToWebinar – GoToWebinar is a comprehensive webinar tool that includes registration, analytics, and survey tools.
  2. BlabBlab allows you to broadcast live chats and conversations, making it easy to host an informal fireside chat or webinar.
  3. WebinarJamWebinarJam is a powerful, inexpensive webinar software that uses Google+ Hangouts to record and share webinars.
  4. ReadyTalk ReadyTalk offers audio conferencing, web conferencing and webinar technology to help you share insights with customers, clients, and colleagues.
  5. Google+ HangoutsGoogle+ Hangouts live on air and recording features make it easy to use the platform to host a webinar or online chat.

Public relations and promotion

These tools will help you promote your business, marketing campaigns, and other initiatives.

  1. Help a Reporter Out (HARO) – HARO connects you with journalists who are writing about various topics and are looking for sources.
  2. LittleBirdLittle Bird provides tools to help you discover influencers that can help promote your brand.
  3. Google AlertsGoogle Alerts can send you an email or notification when your brand gets mentioned in newly published content around the web.
  4. CisionCision is a popular PR software solution that includes media list building, media monitoring, analyses, and more.
  5. BuzzStream BuzzStream’s CRM-like software solution helps you organize your contacts and streamline media outreach.
  6. RapportiveRapportive is a Chrome extension that delivers comprehensive information about whoever sends you emails.


  1. Twitter Ads – Twitter ads are a great way to get in front of a targeted audience on Twitter.
  2. Facebook AdsFacebook Ads offer extremely impressive targeting capabilities that can help you get your brand– and your content– in front of a relevant audience.
  3. LinkedIn AdsLinkedIn Ads are a great option for B2B companies looking to spread brand awareness, build name recognition, and generate new leads.
  4. Google AdWordsGoogle AdWords are a must for any marketer looking to attract those searching for answers on the web.
  5. Bing AdsThough Bing is not as ubiquitous as Google, Bing Ads can provide a lot of value to your business for a lower price point.

Freelancers & consultants

  1. Clarity – Clarity connects you with industry experts, entrepreneurs, consultants, and freelancers who are available to chat via phone on a pay per minute basis.
  2. HourlyNerdHourlyNerd connects small businesses and startups with seasoned MBAs who can offer advice and insights at an hourly rate.
  3. LinkedIn LinkedIn is the ultimate destination for finding professionals across a wide array of industries that can help with your unique marketing needs.

Wrap up

It’s easy to be efficient and productive if you have the right tools to back you up. If you give them a try, these tools can help you take your marketing to the next level.

By checking out the 100 marketing tools in this post, you’ll be ready to take on new marketing projects today, tomorrow, and beyond.

  • NiftyImages

    Helpful list Sal. Sad we didn’t make it, but we know there are a lot of options out there! We still love CampaignMonitor!

  • Deepika Singh

    I would like to add one more tool in Team communication category, i.e. TeamToq. This tool provides secure and fast enterprise communication. Try it out here:

  • Vitalii

    Helpful ))
    And if you need monitoring changes on web pages I would add NeoWatcher to list)

  • SnapEngage

    Definitely bookmarking this helpful guide… and a great big thanks for including us among such great company!

  • Tom Karels

    Awesome! Thanks for the round up

  • Ethan

    What a helpful list! I’ll check out some of the tools from the list :) I’d just add ClickMeeting to the list. It works great for our team communication as well as client online meetings.

  • Adam Wilson

    One more to add here, this is an absolute god send for designers and developers working together. Bugherd.

  • Will

    Nice one! Another tool to add is GetResponse for e-mail marketing.

  • Kim

    Hi Will! Thanks for the reco, but as an email service provider ourselves, we are keen to recommend Campaign Monitor as the email marketing provider of choice. :) Cheers and thanks!

  • Kim

    You’re welcome Tom! Thanks for reading and feel free to share the list with your pals.


  • Kim

    Awesome! Thanks for sharing.


  • Kim

    Thanks NiftyImages! We do lots of helpful content, so there’s always room for the next list!


  • Kim

    Thanks Vitalii! We’ll check it out.

  • Kim

    Thanks Deepika! We’ll check it out. Team Comms is crucial to success.


  • Lana Topham

    Lots of great tools here! I’m a big fan of Grammarly and the Hemingway app.

  • Kim

    Hi Lana! Thanks for reading and commenting! We love sharing tools to help make all your jobs easier.

  • Kim

    Thanks for reading and sharing Ethan!

  • David Mullane

    Hi Kim,

    Comprehensive list. Really enjoyed reading through your recommendations. However, I currently use and would like to suggest as an alternative to quite a number of options you listed above.

    What I find great about this tool is that it doesn’t just fit into one category, rather it is an all in one marketing tool that covers most of the categories outlined above.

    It is definitely worth a try!

  • Kim

    Hi David!
    Thanks so much for reading and for sharing your recommendation. We look forward to creating more posts like this to cover all the awesome tools out there that can make our lives easier and more efficient.


  • Heather Salovin

    Great list! I use many of these and look forward to checking out the rest. Would have loved to see a section specific to Social Media Analytics! With Iconosquare removing their free Instagram analytics I’m currently in the market for another tool (free or paid) if anyone has any suggestions!

  • Aurelle Noutahi

    Helpful list! :)
    I would like to add one more tool in Image creation category: Pikiz.
    It is a free tool that allows you to easily create effective and beautiful images for your marketing campaigns, to brand your business or simply for sharing with friends.
    Try it out here:

  • madhu sr

    Thanks for giving the list of these 100 awesome tools. If you really like one more website called , Please integrate under the list of SEO. Thank you sir.

  • Digisha

    Great post indeed! Also i would like to recommend for scheduling your post across Facebook, Pinterest, Twitter, Twitter and many more. Whether you are online marketers or seller, it’s a affordable and user-friendly tool for all.

  • Tomek Wawrzyniuk

    Thanks, Sal! Powerful list. Check ( while creating your next list. Feel free to test some :)

    We focus on marketing automation, live chat and customer feedback. We give you user tracking (advanced personalisation), triggered messages, and generic (but personalised) e-mail messages, real-time interactions, events, lovely live chat and much more. All of these with many integrations! Hope guys, you will like it!

  • Sanjay Negi

    Very awesome list. I would like to suggest, a great tool for Pinterest marketing. Hope you will love it too.

  • Sal Partovi

    Ahh – that’s a good one. Will add it to any future lists/updates!

  • Umesh Sarvaiya

    I would like add one more category that is “Social Media Marketing Tool for Online Sellers” and a tool in it is
    The best tool for online sellers which automate their product promotion with its great feature like post suggestion along with hashtags.

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