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Be GDPR Ready with Campaign Monitor

Earlier this year, we committed to being ready for the European Union’s (EU) General Data Protection Regulation (GDPR), due to come into effect May 25, 2018. Today, we’re thrilled to announce new GDPR-ready features, set to roll out over the next week. These features are designed to help you in your privacy efforts, and to make the transition to GDPR-compliance easier. Who needs to be GDPR compliant? If you send emails to EU residents, the GDPR is relevant to you, even if you’re not based in the EU. It applies to any organization that processes the personal data of any EU citizen or resident — for example, customers, prospects, employees, and even someone who happens to visit your brand’s website. If you’re an email marketer, it’s more than likely the GDPR applies to you. Subscriber consent The GDPR requires that any processing be done with lawful purpose. Of the options outlined by the regulation, consent is best suited to marketers and their subscribers. We’ve updated our subscriber-related features to take this into account. Subscribe pages and preference centers Soon, you’ll be able to ask for consent right from your subscribe page. You’ll also be able to link to your privacy and cookie policies if you have them, directly from the form. Existing subscribers can change their own consent settings in their preference center, providing you enable the option to do so. File imports and adding subscribers manually Before importing subscribers from a file or adding them manually, you can add a “consent to track” column, and set each subscriber’s consent to yes or no. After upload, you can then match this data to a “consent to track” field. If no consent to track value is provided, the field value remains unchanged — if there is no existing value, it is assumed the subscriber has given their consent to be tracked. Subscribers added via API A number of Campaign Monitor’s API endpoints will soon be updated to version 3.2. When working with email subscribers or transactional email recipients on 3.2, you will require an additional, mandatory consent to track parameter, with a value of yes, no, or unchanged. If you’re already using an older version of the API, nothing will change for you. Account security Data governance and security are incredibly important. In addition to new GDPR features, we’ve been working to make things safer and more secure for your account. Stronger passwords The minimum password length has been increased to eight characters for new accounts, and anyone who changes their password. Two-factor authentication You’ll soon be able to turn on two-factor authentication for your account, which requires both a password, and a code from your phone. It adds an extra step to the login process, but the security benefits are worth it. Depending on the version of Campaign Monitor you’re running, head to Account Settings or Manage team to make the change. Session timeouts To further protect your account, we’ve changed how long you can stay logged in to Campaign Monitor. After 12 hours of inactivity, you’ll be asked to log in again. Wrap up We’ll be rolling these updates out to all Campaign Monitor customers over the next week. They’re designed to make gathering subscriber consent easy, to provide more robust data security, and to build a more trusting relationship with your subscribers. For more information, feel free to contact our team.

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Grow Your Email List with Campaign Monitor for Intercom

One of the first apps available in Intercom’s new App Store is an all-new integration…

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Announcing Campaign Monitor Expert Services

Make sure you’re getting the most out of your Campaign Monitor account with Expert Services….

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Announcing a New Suite of Analytics – Campaign Monitor Insights

Check out our new suite of analytics that provides a complete view into the health…

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Announcing Send Time Optimization

Send email campaigns at exactly the right time for your subscribers.

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New Journey Guides to Help You Get Started with Automation

Get started with customer journeys using these step-by-step instructions.

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Introducing Time Zone Sending

Send campaigns in your subscriber’s unique time zone with this feature.

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How to Copy Journeys in Campaign Monitor

We’ve released a simple way to copy journeys, helping our users be far more efficient…

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Announcing a New Addition to the Campaign Monitor Family, Tagga

At Campaign Monitor, our goal has always been to help growing brands solve complex problems in a simple way – to make powerful technology accessible to marketing teams of any size, without armies of analysts or developers. For more than ten years we’ve focused on delivering easy to use email marketing and automation to millions of marketers, and along the way, we are always exploring new opportunities to improve how businesses engage with their customers. That’s why, today, we are extremely excited to announce that we’re bringing Tagga into the Campaign Monitor family. Combining the power of Tagga’s market-leading customer data platform with Campaign Monitor will allow us to seamlessly capture and organize customer behavior across every touchpoint into a unified profile to fuel the advanced segmentation, personalization, and automated engagement that growing brands crave. A new era of B2C marketing automation With Tagga we will be able to give brands unprecedented access to behavioral customer data and empower their teams to automatically engage with consumers in a way that drives swift and massive returns for the business. “Campaign Monitor and Tagga are already driving engagement and revenue for our business, and we’re thrilled about the acquisition.” – Punam Pathak, SVP of Sales & Marketing, Flight Centre Travel Group More detailed customer profiles Combining behavioral data, such as recent browsing activity, social engagement, and purchase history, into a single profile will provide a much deeper understanding of who your customers are, what they care about, and how to send content that keeps them coming back. Rich data for more advanced segmentation With access to significantly more data, brands will be able to completely revamp the way they think about segmenting their audience – going far beyond basic demographics and preferences. This new level of depth will allow marketing teams to tap into rich engagement data and uplevel their targeting techniques to send far more compelling content based on a customer’s recent behavior, the frequency of engagement and other inferred interests. Better personalization and automation Translating customer data into detailed segments will help growing brands create a strategy that is incredibly personalized. This gives marketing teams everything they need to automate the delivery of hyper-targeted messages to drive big-time sales for their company. Comprehensive analytics to prove the impact Understanding how email affects conversions has always been a difficult nut to crack. With a single view into all of that data, brands will finally be able to track how each subscriber converts after they click through the email. Wrap up We’re incredibly excited about this new addition to the Campaign Monitor family. To learn more about Tagga, sign up for updates on our upcoming beta program.

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Announcing Flexible Preheader

Today we’re excited to announce that all Campaign Monitor customers can now decide where you…

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Introducing Advanced Conditions for Journeys

Learn how to create more sophisticated journeys that help precisely target a specific audience to…

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