British Film Institute sets the agenda for film in the UK, using Campaign Monitor to spread the word.
With the help of email marketing, the BFI can successfully promote and conserve filmmaking and television across the nation.
With the help of email marketing, the BFI can successfully promote and conserve filmmaking and television across the nation.
The United Kingdom’s lead organization for film, television, and the moving image, British Film Institute is a cultural charity which promotes and preserves filmmaking and television throughout the UK. Sponsored by the Department of Digital, Culture, Media and Sport, the BFI allocates National Lottery funds towards film production, distribution, and education.
The BFI offers a preference center that gives subscribers control over their experience. Using their readers’ preferences, the BFI can create smart segments and relevant email messaging for even better engagement.
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With so many different BFI team members playing a role in the organization’s email endeavors, it’s important that the team stays on brand and unified. With premade, custom-coded templates, the BFI team can rest assured that each email send is totally consistent with their overall messaging strategies and goals.
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