University of the Arts London Short Courses uses email marketing to craft a more holistic approach to educational communications.
With Campaign Monitor, UAL Short Courses keeps students engaged and prepared every step of the way.
Respectfully known as one of the top two universities in the world for art and design, UAL Short Courses offers students an expansive list of courses, covering subjects in everything from fine art and fashion to photography and graphic design. This world-class university provides short courses for all abilities and allows students to develop a new skill, supplement their studies, or turn their creative interests into a dream career.
Together with Campaign Monitor, the UAL Short Courses team works to engage students, informing eager customers on new and upcoming courses.
UAL Short Courses uses Campaign Monitor to create newsletter templates that are easily customizable, yet always on-brand. These newsletters provide valuable insights for students, showing them exactly what they’ll achieve in a particular course.
With this type of detailed information, students can confidently select the courses that accommodate their scholastic and career goals.Build an email like this
Lighthearted journeys are the perfect way to keep students engaged and interested. But to take it a step further, UAL Short Courses also utilizes journeys to walk students through the scholastic process, offering detailed information for courses that require additional communications.
After completing a course, students receive personalized and targeted messages that cover post-completion communications and next steps. And for those who are just beginning a course, these personalized messages outline course details and expectations.Build an email like this
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