What’s your name?

One of the simplest ways to make a connection is to use someone’s name. Names, along with other demographic data, can be collected from your sign up forms and stored directly in Campaign Monitor, or you can pull this data in from your App, eCommerce platform or any backend system using our API.

Pick a location.

Segmenting your audience based on demographic data, such as location or interest, is another way to provide relevance and increase engagement. Use dynamic content to easily incorporate the location data into the imagery or copy of your email messages.

Choose a type of food you love.

By using behavioral data in your email strategy, you can create offers that cater to your visitors behaviors. Through the API, we can look at how often someone has purchased certain types of cuisine and use that information to deliver highly relevant content and offers to them while generating more repeat buyers and revenue for you.

What’s your dining budget?

Again, by understanding behavioral data, you can create emails that are more personalized and relevant. In this example, see how you can pull in average customer spend using the API, and further customize the email based on that data.

What else do you find interesting?

User preferences are an excellent way to provide your visitors with the most relevant content based on things they’ve indicated they’re interested in via interactions with your website or app.

Based on what the visitor clicks on most while using the app, you can see we've included additional content to provide even more value to the message.

Now that you’ve seen it in action, fill out the form to get a copy of the email in your inbox.

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To learn more about the power of personalization, get our action packed guide: The Power of Email Personalization to Reach Humans (Not Just Inboxes).

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Now that you have experienced the power of personalization, get our action packed guide: The Power of Email Personalization to Reach Humans (Not Just Inboxes).

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