6 minute read time

What the Future of Open Rates Looks Like in 2022 and Beyond

Apple’s Mail Privacy Protection feature has put the future of open rates in serious jeopardy.…

8 minute read time

4 Steps To Improve Email Deliverability

Many marketers think improving email deliverability starts and ends with great content. And, while great…

7 minute read time

How to Craft Reactivation Emails That Win Back Subscribers

What’s the largest unread count you’ve seen in someone’s inbox? Whether you’re a proponent of…

5 minute read time

What Does iOS 15 Mean for Email Deliverability?

In the fourth post of our Demystifying Deliverability series, we take a look at Apple’s…

7 minute read time

How to Advocate For the Value of Email Marketing

Answers to four common questions you’ll get about email marketing value, plus stats to prove…

11 minute read time

11 Incredible Welcome Email Examples (and Why They Work)

Welcome emails are a simple, easy, and effective way to give each new subscriber to…

4 minute read time

Email Marketing Horror Stories

Every email marketer has a story about a send that went wrong. So, we asked…

6 minute read time

7 Mistakes You’re Making With Your Newsletter (And How to Fix Them)

Stale, boring email newsletters are all too common nowadays, and for a lot of the…

4 minute read time

The Art of the Customer Win-Back Email

Crafting a customer win-back email is a delicate balancing act. Here are some surefire tips…

7 minute read time

The Anatomy of a High-Converting Signup Form (with Examples!)

A look at the elements that make up a high-converting signup form, and some amazing…

8 minute read time

The Ultimate Guide to Holiday Email Marketing in 2021

Holiday email campaigns are a great way to not only bring in new subscribers but…

8 minute read time

Your First Referral Marketing Campaign: Everything You Need to Know

Those new to the field of marketing might not be familiar with the process, but…

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