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Email Marketing Horror Stories

Every email marketer has a story about a send that went wrong. So, we asked…

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7 Mistakes You’re Making With Your Newsletter (And How to Fix Them)

Stale, boring email newsletters are all too common nowadays, and for a lot of the…

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What the Future of Open Rates Looks Like in 2021 and Beyond

Apple’s Mail Privacy Protection feature has put the future of open rates in serious jeopardy.…

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The Art of the Customer Win-Back Email

Crafting a customer win-back email is a delicate balancing act. Here are some surefire tips…

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The Anatomy of a High-Converting Signup Form (with Examples!)

A look at the elements that make up a high-converting signup form, and some amazing…

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The Ultimate Guide to Holiday Email Marketing

Holiday email campaigns are a great way to not only bring in new subscribers but…

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Your First Referral Marketing Campaign: Everything You Need to Know

Those new to the field of marketing might not be familiar with the process, but…

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Leading a Diverse and Inclusive Marketing Team

Diverse teams are vital to success. But hiring is just the beginning.

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Emails We Love: Pride Edition

June is finally here and while the weather is hot, these emails are even hotter.…

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How Employers Abuse Minorities in White Spaces

White spaces can lead to burnout, resentment, or worse for minorities.

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Demystifying Deliverability: How to Relaunch Your Email Marketing Post-Shutdown

Covid had a big impact on sending emails in 2020 and as businesses adjust to…

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