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Why You Need to A/B Test These 3 Key Elements

A/B testing, otherwise known as split testing, allows marketers to experiment with and assess their…

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10 Tips for Surefire Survey Email Subject Lines (plus examples!)

Survey email subject lines aren’t exactly the most interesting writings on the planet. But dang…

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How to Up Your Marketing Game by Using Animated GIFs in Your Emails

Learn how to add a gif to an email to connect with more subscribers than…

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What Email Designers Can Learn From Web Developers

Email design has lagged behind website design for years. Largely, this is because email clients…

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What Are Custom HTML Email Design Services Worth to Your Bottom Line?

Beautiful emails are a must-have if your clients want to compete in today’s market.

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What Makes a Great HTML Email Template?

Email marketing is lucrative, but the pressure is on to stand out in an inbox.…

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How to Create an Interactive HTML Newsletter

You don’t have to have years of experience to send an email that looks professional….

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Email Marketing Benchmarks: Higher Ed Edition

The most comprehensive analysis of higher ed email ever is here.

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Turning an Idea Into a Purposeful Mission

Once you have an idea, it’s time to put it into practice.

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Will Basecamp’s HEY Change Email Marketing Forever?

Will HEY change email forever?

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How a Remarketing Pixel in Email Can Drive Results

Using a remarketing pixel in email can boost revenue through personalized campaigns.

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4 Ways Email Merge Tags Can Help You Save Time

If you want to personalize your emails, merge tags are your best allies.

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