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How and Why to Improve Email List Retention Rates

Improve your email list retention rates and grow a healthy list with these 15 tips.

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5 Ways to Improve Your Email Marketing Click-Through Rate

Focus on the following five areas to increase subscriber enjoyment and CTRs.

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3 Reasons Your Email Marketing Conversion Rates are Low

Three problems could be driving lackluster email conversions. In this article, you will learn how…

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A/B Testing Fundamentals: How to Get Started

Learn what can be A/B tested, what metrics you should measure, and how to use…

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4 Advanced Tools to Track and Improve the ROI of Email Marketing

We’re sharing 4 advanced tools to help marketers amp up their email ROI.

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Why Your Email Address List Needs Quality Over Quantity

We go over why engaged subscribers are better than a lot of subscribers as well…

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What You Need to Know About Email Campaign Tracking

Learn why Google Analytics is an effective email tracking tool and how it syncs with…

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10 Metrics Every Email Marketer Needs to Know

Here are the top 10 metrics every email marketer needs to track.

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8 Conversion Rate Optimization Principles That Helped Increase Conversion by 1180%

Learn how Campaign Monitor improved conversions by 1180% and reduced cost per acquisition.

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CTOR – the Email Marketing Metric You May Not Know

In this post, we’ll review some essential email marketing metrics including CTOR and what they…

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New Insights into Consumer Email Habits


We surveyed more than 1000 consumers across the United States to find out how they…

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