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Diversity in Marketing

This series focuses on diversity and equity in marketing. Follow along and check back for other posts in this series.

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Why Black People Are Top Consumers But Lack Wealth

How can we as marketers better support one of our largest consumer populations?

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Leading a Diverse and Inclusive Marketing Team

Diverse teams are vital to success. But hiring is just the beginning.

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How Employers Abuse Minorities in White Spaces

White spaces can lead to burnout, resentment, or worse for minorities.

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Why Diversity, Inclusion, and Equity is a Key Differentiator in Your Marketing Strategy

54% of consumers don’t feel culturally represented in online advertising.

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Diversity in Recruitment

Explore the ideas behind diversity recruiting in marketing and Corporate America.

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Appropriation vs. Appreciation

When should brands participate and when should they stay silent?

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AAVE Ain’t For Everybody: The Dangers of Co-opting a Cultural Moment

Is AAVE right for your brand?

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The Only One in the Room: Being a Black Woman in Marketing

Everyone needs someone to show them it’s okay to be authentic in the workplace.

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Turning an Idea Into a Purposeful Mission

Once you have an idea, it’s time to put it into practice.

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Let’s Call it What it Is: Multicultural Marketing not Diversity, Equity and Inclusion

Guest author Juanita Velez explores the future of multicultural marketing.

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The Very Real Notion of Act-GIF-ism

Guest author Amma Marfo gives her perspective on Act-GIF-ism.

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Cause and Effect: How Inclusive Marketing Starts With One Brave Decision

Connecting stories in marketing to real, diverse life.

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Put Some Color in “The Room Where it Happens”

Diversity, equity, and inclusion are not and should not be matters of convenience.

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Marketing is Color Blind: A Call for Change

Being racially “color blind” isn’t as positive as many thought.

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The Model Minority Myth: Harmful for Society, Harmful for the Workplace

Asian Americans face microaggressions for being a “Model Minority.”

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How Mindful Moments in Marketing Can Inspire Change

Discover how mindfulness can affect our day-to-day interactions.

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Cultural Appropriation, Stereotyping, and Racism in Digital Advertising

It’s not always overt, in your face, or purposeful—but sometimes, it is.

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