Glossary

Digital marketing terms

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Call to Action

Often referred to as a ‘CTA,’ a call-to-action is used to prompt an immediate response or sale based on the goals of the website or business. Common call-to-action strategies include, “Buy now!” or, “Visit today!” The call-to-action may also include a “special, limited time offer,” in order to further the customer’s sense of urgency.

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Buyer’s Journey
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Click Bait
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