Digital marketing terms

Resources Hub » Glossary » Call to Action

Call to Action

Often referred to as a ‘CTA,’ a call-to-action is used to prompt an immediate response or sale based on the goals of the website or business. Common call-to-action strategies include, “Buy now!” or, “Visit today!” The call-to-action may also include a “special, limited time offer,” in order to further the customer’s sense of urgency.

Previous glossary term
Buyer’s Journey
Next glossary term
Click Bait
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


Get started with Campaign Monitor today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free