Email marketing terms

Home Resources Glossary

Dynamic Content

Dynamic content is content that can be triggered to display based on user data, like if a subscriber is male or female. This is particularly helpful in merchandise situations, so that appropriate gender-based products can automatically be displayed.


A fashion retailer uses dynamic content to automatically show their spring collection of male and female products based on subscriber or segment data.

Previous glossary term
Drip Campaigns
Next glossary term
Email A/B Testing
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


See why 200,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Get started for free
Contact Sales