Digital marketing terms

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Interactive Tools

An interactive tool is a way to increase engagement with a target audience by allowing them to interact with the page itself. For example, a medical information website may offer an interactive food calculator to help users track food intake and exercise. Using this type of interactive tool helps to develop brand loyalty and return visitors. If the interactive tool has a partner-paid product, there is a greater chance of conversion to the paid tool if the user has a positive experience with the free tool.

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