Glossary

Digital marketing terms

Home Resources Glossary

Interactive Tools

An interactive tool is a way to increase engagement with a target audience by allowing them to interact with the page itself. For example, a medical information website may offer an interactive food calculator to help users track food intake and exercise. Using this type of interactive tool helps to develop brand loyalty and return visitors. If the interactive tool has a partner-paid product, there is a greater chance of conversion to the paid tool if the user has a positive experience with the free tool.

Previous glossary term
Integrated Campaigns
Next glossary term
JavaScript
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

See why 250,000 companies worldwide love Campaign Monitor.

From Australia to Zimbabwe, and everywhere in between, companies count on Campaign Monitor for email campaigns that boost the bottom line.

Get started for free
Contact Sales
×